Draft Horses Budweiser 101 Perhaps best known for its Super Bowl Clydesdale ads, Budweiser is among the world’s most popular beer brands. It was among the first beers to achieve national distribution in the late 19th century, thanks to its revolutionary refrigeration and pasteurization techniques, setting the stage for the modern US beer industry. Founded in the 1850s as the “Bavarian Brewery,” the company was acquired in 1860 by Eberhard Anheuser. He sold half of it to his son-in-law, Adolphus Busch , in 1869, forming the partnership that would become Anheuser-Busch in St. Louis, Missouri. In the 1870s, Carl Conrad , a St. Louis distributor, traveled through a Bohemian town called “Budweis” in German and drank a pale lager. Upon returning home, he worked with Anheuser-Busch to brew its own light lager, marketing it under the ...
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