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Steal This Idea: Cash Mobs | The Financial Brand: Marketing Insights for Banks & Credit Unions

Michelle McGovern, Chief Marketing & Development Officer for Firefighters Community Credit Union, agrees. “The basic foundation of credit unions were as grassroots institutions, so a cash mob is an absolutely natural fit,” she says.**** READMORE: Steal This Idea: Cash Mobs The Financial Brand: Marketing Insights for Banks & Credit Unions

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