There was no shortage of information yesterday regarding the CFPB's first steps toward reviewing overdraft programs. I was just mentioning a few weeks ago how the CFPB has the ability "to drop" a new issue without advanced notice to the industry. This could be labeled as Exhibit A. I'm sure quite a few other folks where enjoying a quiet Wednesday (yeah right) until they saw the news "CFPB to Review Overdraft Programs" come across their email inboxes. And, while we are at it - what do the regulators have against February 22nd? I know a lot of folks still get heartburn thinking about the February 22, 2010 deadlines from the Credit CARD Act. **** READ MORE: http://bit.ly/x7WM2j
Credit unions spend enormous amounts of time, energy, and marketing dollars trying to acquire new members. But many institutions — especially sponsor-based first responder credit unions — are sitting on one of the most valuable growth opportunities already inside their existing membership base. The joint owner population. Every day, firefighters, police officers, EMTs, dispatchers, and other first responders join credit unions through sponsor relationships. During account opening, spouses or partners are often added as joint owners for convenience. They help manage the household finances. They use the debit card. They log into online banking. They interact with the credit union regularly. Yet in many cases, they never actually become full member-owners of the cooperative. They are connected to the institution — but not fully part of it. And that creates a major strategic opportunity. Why Joint Owner Conversion Matters For sponsor-based credit unions, converting joint owners into full m...
Comments
Post a Comment
Please no profanity or political comments.