There was no shortage of information yesterday regarding the CFPB's first steps toward reviewing overdraft programs. I was just mentioning a few weeks ago how the CFPB has the ability "to drop" a new issue without advanced notice to the industry. This could be labeled as Exhibit A. I'm sure quite a few other folks where enjoying a quiet Wednesday (yeah right) until they saw the news "CFPB to Review Overdraft Programs" come across their email inboxes. And, while we are at it - what do the regulators have against February 22nd? I know a lot of folks still get heartburn thinking about the February 22, 2010 deadlines from the Credit CARD Act. **** READ MORE: http://bit.ly/x7WM2j
For many firefighter and other credit union primarly serving first responders, growth often feels tied to one big decision: expanding the Field of Membership (FOM). But what if you didn’t have to? What if growth could come from within —by deepening relationships, increasing engagement, and capturing more of the financial lives of the members you already serve? The truth is: it can. But it requires a shift in strategy. Rethinking What “Growth” Really Means Most institutions define growth as adding more members. But for single-sponsor credit unions, especially those serving first responders, a more powerful definition is: Growth = more value per member Many members only use one or two products—often a checking account and maybe an auto loan. Meanwhile, larger banks capture mortgages, credit cards, and investments. The opportunity isn’t just new members. It’s: More products per member Higher balances per relationship Greater share of wallet Your Biggest Advantage: The First Responder Life...
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