Maybe credit unions need to study their ABCs: Beleaguered financial institutions in search of a way out and successful ones looking for the next winning formula need only tune into their markets.?? What are they saying? Factor the Fs:?? There's a whole parallel economy out there riding on the social interactions of families, friends and fans, which have largely been ignored by financial ...
Three-Quarters of Consumers Familiar With CUs, But Just 1 in 4 Says a CU is PFI, & Other New Findings
WASHINGTON– More than three-quarters of U.S. consumers said they are familiar with credit unions and hold a positive impression, yet just one-in-four banks primarily with a credit union, a new survey has found. The 2026 Credit Union Consumer Perception Report from CUCollaborate surveyed 1,000 consumers across the U.S. in December 2025 to gauge their opinions on credit unions. It further found early 70% describe credit unions as trustworthy, and a majority recognize their advantages in fees and rates compared to traditional banks. But positive sentiment is in decline with younger bankers, according to CUCollaborate. Gen Z consumers represented a sharp shift in credit union perception from older generations, the company said, noting that among those respondents, 36% indicated they had only heard the term “credit union” without having a deeper understanding or had never heard of the term at all. Some “44% said they were somewhat familiar with credit unions, and a me...
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