An interesting survey came out this morning detailing the marketing goals of banks and credit unions for the coming year. What intrigued me most was not that ...
Read More At; Is it game time for <b>credit unions</b>? « new york's state of mind:
If your credit union does not market in a way that meets these up-and-coming consumers on the websites where they are playing their games and interacting with their friends and neighbors, the best service in the world won’t save your credit union.
Some of you are probably chuckling since your average member is distrustful of using ATM machines and is certainly not inclined to find out about the latest offerings at your credit union while playing games on the Internet. But remember, if you don’t move aggressively to at least make sure that you have the infrastructure in place to market effectively over the Internet in the near future, the next generation of potential members may not even know your credit union exists.
Read More At; Is it game time for <b>credit unions</b>? « new york's state of mind:
If your credit union does not market in a way that meets these up-and-coming consumers on the websites where they are playing their games and interacting with their friends and neighbors, the best service in the world won’t save your credit union.
Some of you are probably chuckling since your average member is distrustful of using ATM machines and is certainly not inclined to find out about the latest offerings at your credit union while playing games on the Internet. But remember, if you don’t move aggressively to at least make sure that you have the infrastructure in place to market effectively over the Internet in the near future, the next generation of potential members may not even know your credit union exists.
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