When it comes to five-year, new, indirect auto loans, credit unions and banks are running pretty close with their rates. According to Informa Research Services, credit unions offered an average of 4.21% compared with 4.36% at banks as of Thursday. The rates were for the A tier category, which are borrowers with credit scores between 680 and 719.**** Read More; Banks, CUs Keep Up Indirect Auto Loan Competition:
Three-Quarters of Consumers Familiar With CUs, But Just 1 in 4 Says a CU is PFI, & Other New Findings
WASHINGTON– More than three-quarters of U.S. consumers said they are familiar with credit unions and hold a positive impression, yet just one-in-four banks primarily with a credit union, a new survey has found. The 2026 Credit Union Consumer Perception Report from CUCollaborate surveyed 1,000 consumers across the U.S. in December 2025 to gauge their opinions on credit unions. It further found early 70% describe credit unions as trustworthy, and a majority recognize their advantages in fees and rates compared to traditional banks. But positive sentiment is in decline with younger bankers, according to CUCollaborate. Gen Z consumers represented a sharp shift in credit union perception from older generations, the company said, noting that among those respondents, 36% indicated they had only heard the term “credit union” without having a deeper understanding or had never heard of the term at all. Some “44% said they were somewhat familiar with credit unions, and a me...
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