When it comes to five-year, new, indirect auto loans, credit unions and banks are running pretty close with their rates. According to Informa Research Services, credit unions offered an average of 4.21% compared with 4.36% at banks as of Thursday. The rates were for the A tier category, which are borrowers with credit scores between 680 and 719.**** Read More; Banks, CUs Keep Up Indirect Auto Loan Competition:
For many firefighter and other credit union primarly serving first responders, growth often feels tied to one big decision: expanding the Field of Membership (FOM). But what if you didn’t have to? What if growth could come from within —by deepening relationships, increasing engagement, and capturing more of the financial lives of the members you already serve? The truth is: it can. But it requires a shift in strategy. Rethinking What “Growth” Really Means Most institutions define growth as adding more members. But for single-sponsor credit unions, especially those serving first responders, a more powerful definition is: Growth = more value per member Many members only use one or two products—often a checking account and maybe an auto loan. Meanwhile, larger banks capture mortgages, credit cards, and investments. The opportunity isn’t just new members. It’s: More products per member Higher balances per relationship Greater share of wallet Your Biggest Advantage: The First Responder Life...
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