CO-OP Financial Services and Diebold, Incorporated are partnering on the development of the new application software, intended to allow members of participating shared branching credit unions to conduct nearly all branch transactions at a Diebold automated teller machine.Live testing of the CO-OP NextGen ATM is underway in the headquarters lobby of CO-OP Financial Services in Rancho Cucamonga, Calif., with general availability anticipated by the end of the second quarter of 2012 ****READ MORE: Live Testing of CO-OP NextGen ATM is Underway:
Credit unions spend enormous amounts of time, energy, and marketing dollars trying to acquire new members. But many institutions — especially sponsor-based first responder credit unions — are sitting on one of the most valuable growth opportunities already inside their existing membership base. The joint owner population. Every day, firefighters, police officers, EMTs, dispatchers, and other first responders join credit unions through sponsor relationships. During account opening, spouses or partners are often added as joint owners for convenience. They help manage the household finances. They use the debit card. They log into online banking. They interact with the credit union regularly. Yet in many cases, they never actually become full member-owners of the cooperative. They are connected to the institution — but not fully part of it. And that creates a major strategic opportunity. Why Joint Owner Conversion Matters For sponsor-based credit unions, converting joint owners into full m...
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