Credit union members span the range of generations from children to seniors and
everything in between. Each demographic represents a different opportunity for
the credit union ─ from grooming tomorrow’s most loyal members to the careful
handling of current high-value, long-term members. Practicing generational
marketing will allow diverse institutions to maximize the value of each of their
demographic segments. Discover the generational makeup of members to understand what makes them tick and better market to their priorities....[
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The Importance of Generational Marketing:
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