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The Importance of Generational Marketing

Credit union members span the range of generations from children to seniors and everything in between. Each demographic represents a different opportunity for the credit union ─ from grooming tomorrow’s most loyal members to the careful handling of current high-value, long-term members. Practicing generational marketing will allow diverse institutions to maximize the value of each of their demographic segments.  Discover the generational makeup of members to understand what makes them tick and better market to their priorities....[Read Article] The Importance of Generational Marketing: 

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NCUA Board Approves Final Rule on Dependent Care and Board Member Reimbursement

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Update from TruStage - Forecast for CU, Economic Performance for Remainder of 2026, 2027

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The Widely Cited Mortgage Lending Benchmark 45% DTI May No Longer Reflect How Lenders Evaluate Borrowers, Says Fed Bank

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Sunday Reading - Changing the Map

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Trump Accounts Program For Children Moves Forward With New Mobile App Launch

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