NACHA’s PAYMENTS 2012 conference at the Baltimore Convention Center included sessions on emerging and well-established trends and practices across the spectrum of electronic payments. Credit Union Times’ Robert McGarvey was there covering it and here is a quick look at some of what the experts shared with attendees during the April 29-May 2 conference. Here are seven quick looks at takeaway topics covered at the NACHA PAYMENTS 2012 conference April 29-May 2 in Baltimore.....7 Takeaways from the NACHA PAYMENTS Conference:
Credit unions spend enormous amounts of time, energy, and marketing dollars trying to acquire new members. But many institutions — especially sponsor-based first responder credit unions — are sitting on one of the most valuable growth opportunities already inside their existing membership base. The joint owner population. Every day, firefighters, police officers, EMTs, dispatchers, and other first responders join credit unions through sponsor relationships. During account opening, spouses or partners are often added as joint owners for convenience. They help manage the household finances. They use the debit card. They log into online banking. They interact with the credit union regularly. Yet in many cases, they never actually become full member-owners of the cooperative. They are connected to the institution — but not fully part of it. And that creates a major strategic opportunity. Why Joint Owner Conversion Matters For sponsor-based credit unions, converting joint owners into full m...

Comments
Post a Comment
Please no profanity or political comments.