NACHA’s PAYMENTS 2012 conference at the Baltimore Convention Center included sessions on emerging and well-established trends and practices across the spectrum of electronic payments. Credit Union Times’ Robert McGarvey was there covering it and here is a quick look at some of what the experts shared with attendees during the April 29-May 2 conference. Here are seven quick looks at takeaway topics covered at the NACHA PAYMENTS 2012 conference April 29-May 2 in Baltimore.....7 Takeaways from the NACHA PAYMENTS Conference:
By Alisha Crafton For years, credit union marketing has been built around a familiar formula: understand your members, segment your audiences, develop targeted campaigns, and deliver the right message through the right channel to the right audience. Although that approach still matters, it is relationships that serve as the foundation of the credit union model. The challenge for every credit union is that member expectations, competitive pressures, and technological capabilities are changing rapidly. Members increasingly expect financial institutions to understand their needs, anticipate life events, and provide relevant guidance at the right moment. Meeting those expectations requires more than better campaigns. It requires better decision-making. The future of credit union growth will not be defined by who can create more content, launch more campaigns, or automate more emails. It will be defined by which institutions can interpret information more effectively, identify opportun...

Comments
Post a Comment
Please no profanity or political comments.