Having a rewards program attached to at least a credit card program is a key way a credit union can protect its card portfolio from having cardholders switch to other cards which have rewards programs. A white paper from Card Services for Credit Unions says only 50% of credit unions have loyalty or rewards programs attached to credit or debit cards....read more..CSCU White Paper Argues For Rewards Programs:
MADISON, Wis.–Credit union loan balances rose 1.1% in February, faster than the 0.2% reported in February 2021, even as membership growth slowed significantly during the first two months of 2022, according to data released as part of CUNA Mutual’s April Trends Report. The Report, which is based on data through February, showed overall loan growth was 9.6% during the last 12 months. What is actually happening below the surface? According to the Trends Report, consistent with the trend line the analysis shows large credit unions reported significantly faster loan growth in 2021 as compared to smaller credit unions. Credit unions with assets greater than $1 billion reported loan growth of 8.4% compared to credit unions with assets less than $20 million, reporting loan growth of 0.9%. Here's a look at how credit unions performed by category, according to the newest Trends Report” ...

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