Email Action! | Achieving Skills

Email Action!

Published August 28, 2012 | By HollyHerman

 

Have you ever sent an email to a staff member or a client which required some action on their part and nothing happened? If that’s happened to you, I’ve got a great tool that might help you with your future communications. You can apply this in many situations.

Each day we’re hit with messages competing for our attention. Every message has to work very hard to get noticed. This isn’t exclusive to advertising alone; your reports, presentations and emails are trying to get your audience’s attention. Use basic advertising principles to make sure your message gets across.
The acronym AIDA is a great tool to make sure your communication is on target. It stands for: Attention-Interest-Desire-Action
1. Attention/Attract – You need to be quick .......Email Action! | Achieving Skills