FORTUNE -- Houston, we have a tweet. Growing numbers of global organizations -- from Gatorade to Dell and major universities -- are building multimillion-dollar mission control centers for social media: dedicated physical hubs for monitoring and responding to the torrent of social commentary and queries flooding in via Facebook, Twitter and other channels. Decked out with giant flat panel screens, sleek mood lighting and banks of monitors, the command centers track a dizzying array of real-time stats and indicators, from mentions on Twitter to general consumer sentiment and social media market share....READ MORE > NASA-style mission control centers for social media are taking off:
Year of the Fire Horse Lunar New Year celebrations kick off tomorrow, ushering in the Year of the Fire Horse in the Chinese zodiac. The 15-day festivities, observed by billions worldwide, start with the new moon and end with the Lantern Festival. China anticipates a record 9.5 billion trips during the 40-day travel rush around the holiday, the world’s largest annual human migration. The horse is the seventh animal in the 12-year zodiac cycle and symbolizes energy, independence, and ambition. Those born in horse years are seen as dynamic, courageous, and charismatic. Many see the Year of the Fire Horse as a time to tak...

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