12 Ratios Every Marketing Manager Should Know

In 2011, creditunions.com published a popular series of articles on key ratios for board members. In this series, we explore key ratios specifically for marketing managers.
Benchmarking performance relative to other credit unions and community banks helps educate personnel about their credit union’s business model and helps managers advance projects. Credit unions can track the metrics featured in this series for all credit unions nationwide using 5300 data. Comparing credit unions with similar business models, membership demographics, or geographic range lends credence to new marketing programs and helps measure success. Of course, well-rounded marketing plans also consider ratios outside of the metrics featured in this series and link marketing plans to the institution’s strategic objectives.

Read The Entire Series
12 Ratios Every Marketing Manager Should Know (part 1)
12 Ratios Every Marketing Manager Should Know (part 2)
12 Ratios Every Marketing Manager Should Know (part 3)
12 Ratios Every Marketing Manager Should Know (part 4)