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2013 Watch: Gen Y in the Year Ahead

 In 2013, the question won’t be whether to work to attract Gen Y. It’ll be, how?

Faced with a rapidly growing population of tech-savvy young adults, credit unions will begin developing more niche products for this demographic. Simply having a Gen Y-geared checking product and a Facebook and Twitter account is no longer sufficient. To stand out from the crowd, credit unions will need to take on creative initiatives, such as launching a new incentive-packed program or hiring an ambassador to reach out to young folks in their communities.>>>>2013 Watch: Gen Y in the Year Ahead:

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