Faced with a rapidly growing population of tech-savvy
young adults, credit unions will begin developing more niche products for this
demographic. Simply having a Gen Y-geared checking product and a Facebook and
Twitter account is no longer sufficient. To stand out from the crowd, credit
unions will need to take on creative initiatives, such as launching a new
incentive-packed program or hiring an ambassador to reach out to young folks in
their communities.>>>>2013 Watch: Gen Y in the Year Ahead:
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