That idea animates San Francisco-based startup Gyft, an app that offers users the ability to buy and then give gift cards directly on their smartphones. Users can purchase gift cards from close to 150 vendors -- including Amazon, Nike and Old Navy -- and send them to any other user of the app. Having the card balance available on your phone, so goes the theory, is more convenient than physical cards....>Read More>The race to kill the plastic gift card:
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