WE DID IT! The coalition held its first convention and we had over 150 attendees. There are a lot of people to thank for all their hard work and commitment for a successful event and to start we need to thank the Boston Firefighters Credit Union lead by Bernie Winne. To put on a convention was new to most of our board members and Bernie’s experience proved invaluable to us. Thank you again Bernie.
Looking back at the convention even the weather welcomed us to Boston in a season that is unpredictable. The government with its shut down didn’t stop us from enjoying the multitude of entertainment that Boston has to offer. In your comments it was obvious that we had met and even surpassed your expectations of what the convention should be like. We had good speakers and presenters with time for round table discussions.
On the final day Lyn Lynch from San Diego won the IPad worth over $600.00. At the Friday night dinner we presented our first volunteer of the year award, which went to Pat Engel, he will also receive free registration at next year’s convention. We also commemorated the Percy Riley Jr. Scholarship fund with a plaque that was presented to the Richmond Fire Department Credit Union.
We want to thank our sponsors for their support, and for their gifts that were raffled. As we prepare for the 2014 convention in San Diego our experience in presenting this convention will give us a good format to follow. We have selected the hotel and will now begin our search for speakers and presenters. Now that everyone is back home, mark your calendars for the next NCOFCU Annual Meeting & Conference October 8-11, 2014 San Diego CA.
We welcome your comments and suggestions and hope you will share those thoughts with us either by the web site or a phone call. We want to contribute to your credit union by being a resource center where we can all share our success and failures with each another. It was obvious in our roundtable discussions we have a lot to share with each another. We will be watching on a national level for an opportunity for the coalition to step-up and present itself with support of an event that will give us national recognition. If there is an opportunity for such an action please let us know what is happening in your areas.
By Alisha Crafton For years, credit union marketing has been built around a familiar formula: understand your members, segment your audiences, develop targeted campaigns, and deliver the right message through the right channel to the right audience. Although that approach still matters, it is relationships that serve as the foundation of the credit union model. The challenge for every credit union is that member expectations, competitive pressures, and technological capabilities are changing rapidly. Members increasingly expect financial institutions to understand their needs, anticipate life events, and provide relevant guidance at the right moment. Meeting those expectations requires more than better campaigns. It requires better decision-making. The future of credit union growth will not be defined by who can create more content, launch more campaigns, or automate more emails. It will be defined by which institutions can interpret information more effectively, identify opportun...
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