How To Succeed In Credit Cards

Credit unions across the country are struggling to find quality loan volume that generates a reasonable yield. When properly pursued, the credit card and payments market provides abundant opportunities for almost any issuer, regardless of size.

For example:

• Over the past five years, credit unions grew their credit card market share by 50% while bank share shrunk. Contrary to popular perceptions, the recession years were beneficial for credit union card programs.
• Credit card interest rates have not declined from pre-recession levels. Other loan product yields, however, are down by up to 50%. Never before have credit cards provided a more attractive revenue opportunity compared to other products.

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