Skip to main content

Los Angeles Firemen’s Credit Union now Firefighters First Credit Union

LAFCU-logoLos Angeles Firemen’s Credit Union is proud to announce it has changed its name to Firefighters First Credit Union, effective March 31, 2014. The credit union was motivated to find a name that would honor its long history of exclusively serving professional firefighters, while reflecting the entirety of its growing Fire Family. The credit union today serves over 265 fire departments all across California.

“The Board reached the decision to rename after significant research and a strategic brand process. As a result, we are confident this new name will help us continue to grow stronger and provide our members with outstanding service, while reaching more of our Fire Family with the financial services they need and deserve,” commented Firefighters First Credit Union’s President/CEO, Michael Mastro.

 The credit union will retain the brand tagline “It’s yours” and remain exclusively focused on serving professional firefighters and their family members. “Our 100% commitment to this group – who we call our Fire Family – means the service we offer is tailored to their unique financial needs and goals. We know this group better than anyone, we are proud to serve them, and we are ready to welcome more of our Fire Family into our membership,” said Chief Strategy and Operations Officer, Dixie Abramian. “We were founded by the Los Angeles City firefighters in 1935, and will always have a deep connection to our history. Passing their legacy to new generations of firefighters statewide will help ensure their Credit Union thrives in the future. This new name highlights what has always been true – our commitment to putting members first.”

Comments

Post a Comment

Please no profanity or political comments.

Popular posts from this blog

Let the Truth be Told - Why a New NCUA Rule Could Jolt Credit Union Innovation

The National Credit Union Administration has finalized a rule to improve board and executive succession planning within the credit union industry. This strategic move aims to curb the trend of mergers driven by technological stagnation and poor succession strategies, ensuring more credit unions maintain their independence and enhance their technological capabilities. By Ken McCarthy, Manager of marketing communications at Tyfone Credit unions are merging out of existence because of an inability to invest in technology, the National Credit Union Administration Board wrote when introducing its now finalized rule on board succession planning. The regulator now requires credit unions to establish succession planning for critical positions in their organizations. But it’s likely to have even wider effects, such as preserving more independent charters and shaking up the perspectives of those on credit union boards. “Voluntary mergers can be used to create economies of scale to offer more or ...
Post a Comment
Read Complete Article HERE>»

Speakers & Sessions For NCOFCU 24 San Antonio TX.

National Council of Firefighter Credit Unions Inc (NCOFCU)  Speakers and Schedule! It is the National Council of Firefighter Credit Unions (NCOFCU) "GO TO Conference" for credit unions serving first responders! Who should attend? CEO's, VP's Directors and Staff See What's Planned Register Here! Bring your spouse, bring a guest to enjoy San Antonio, TX River Walk 4 Days Golf 16 + Sessions Alamo Reception Closing Dinner Right on the San Antonio River Walk Several Networking events Open Forums Idea Exchange Events Panel Discussions of CU Leaders National & Industry Speakers Trends in First-Responder Credit Unions Director & Volunteer Sessions Exhibitors ShowcaseAnd  So Much More! HOTEL REGISTER HERE
Post a Comment
Read Complete Article HERE>»

Armand Parvazi MBA CUDE - Last Friday marked his last day with New Orleans Firemen’s Federal Credit Union.

It’s been an incredible journey, but it’s bittersweet to announce that Friday marked my last day with New Orleans Firemen’s Federal Credit Union. We've accomplished so much together in my six years as Chief Administrative and Development Officer. Some of the highlights: Implemented a data-driven marketing strategy that delivers over 1,800% annual ROI. Developed automated triggers to ensure members receive the right offers at the right time. Grew assets by 61% and increased products per new member from 1.88 to 2.62. Converted online banking to enhance the member experience. Introduced a loan origination system for faster and more efficient loan processing. Transitioned to a mobile-first financial institution to meet members where they are. Pioneered the first Cancer Care loan pause program in the nation (in collaboration with Andy Janning ) Secured nearly $17 million in grants for our impactful work. Expanded our field of membership to 35 parishes and counties and added numerous fi...
Post a Comment
Read Complete Article HERE>»