Fire Police Credit Union, FOP Ensure Summer Safety (VIDEO)
By Chris Smurr - 21Alive
By Rachel Martin - 21Alive
June 14, 2014Updated Jun 14, 2014 at 6:39 PM EDT
FORT WAYNE, Ind. (21Alive) – The Fort Wayne Fire and Police Federal Credit Union and the Fraternal Order of Police were out fitting children for bike helmets.
The Credit Union donates annually to help the Fraternal Order of Police (FOP) purchase the helmets.
Fire Police Credit Union, FOP Ensure Summer Safety (VIDEO) | Indiana's NewsCenter: News, Sports, Weather, Fort Wayne WPTA-TV, WISE-TV, and CW | Local
Credit unions spend enormous amounts of time, energy, and marketing dollars trying to acquire new members. But many institutions — especially sponsor-based first responder credit unions — are sitting on one of the most valuable growth opportunities already inside their existing membership base. The joint owner population. Every day, firefighters, police officers, EMTs, dispatchers, and other first responders join credit unions through sponsor relationships. During account opening, spouses or partners are often added as joint owners for convenience. They help manage the household finances. They use the debit card. They log into online banking. They interact with the credit union regularly. Yet in many cases, they never actually become full member-owners of the cooperative. They are connected to the institution — but not fully part of it. And that creates a major strategic opportunity. Why Joint Owner Conversion Matters For sponsor-based credit unions, converting joint owners into full m...
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