Skip to main content

Cheer Up and Change: "Wait and see is not a plan."

I posted this a year ago and thought I would bring it back to see if any of his predictions came true. Take a look and tell us what you think.

Grant Sheehan CEO

Cheer Up and Change: The Demographic Mandate

At a conference I recently attended Monday morning started off with a great session by demographer and futurist Ken Gronbach, who laid out his predictions on where we’re going and what we can expect as demographics change. I was pleasantly surprised that the future isn’t sounding as bleak as the news might have you believe.
Gronbach offered lots of predictions for where our society and our world is headed. His predictions were given with a purpose: To help associations build their vision and plan for the future. As Gronbach stressed, "Wait and see is not a plan."
I’ve decided to arrange this recap into a list of my takeaways rather than a narrative recap. I hope you get as much out of this information as I did!
Things to Expect:
Big Changes in Retail: Gronbach explained that Generation Y, who are now ages 10-29, are a generation that shops primarily online. We can expect to see a shift in retail, especially away from the big box stores of today.
3-D Printing: I’ll be the first to say that this technology blows my mind. I don’t get it, but Gronbach said that I should. He also said manufacturing industries especially need to watch out for this trend.
Remote Everything: From robotic surgery to drone aircraft operated from another continent, Gronbach says this is just the beginning in terms of remote operations. This also applies to education, and colleges are already seeing a declining enrollment, supporting this trend.
Elderly on Steroids: With improving healthcare in our country, Gronbach says in the near future it won’t be unheard of to find people living to 120. Is our society ready to support the needs of this growing group of elderly people? (Gronbach says my home state of Florida should especially be watching out.)
Cars that Drive Themselves: Now, call me cynical but I don’t see this. I was promised flying cars back in kindergarten and those haven’t come to fruition, maybe that’s the root of my cynicism. Gronbach says that these cars aren’t far away, and explained that we can expect them to make us safer on the roads.
Homogenization of Culture:  Today 35 percent of the U.S. market is a minority. That statistic paired with the statement by Gronbach that Generation Y seems to be the first that does not see race or color will level the playing field for minorities, leading to a more homogenous culture.
Smaller Housing and Hotels: Walk around your nearest IKEA store and Gronbach says you’ve just seen the future. He says homes will be smaller, more energy efficient and will feature more sophisticated security systems. He also predicted a rise in new home construction as more Gen Y members leave home, get married and start their own families.
Entertainment at Home: Think Netflix and video game culture. Gronbach says fewer of us are leaving our homes for entertainment like movies and even recreation like riding bikes. This may give us a clue as to where the obesity epidemic he also mentioned is stemming from.
Car or Internet: Which would you choose? Perhaps not surprisingly Gronbach says if given this choice most young people today would choose the Internet. In fact, 25 percent of teens who are eligible to get their drivers licenses, don’t.  (Interestingly, Gronbach took this opportunity to point out that teen pregnancy today is on a decline.)
Succession Planning: "Baby Boomers can’t just walk out," Gronbach said, pointing to the huge amount of knowledge, both experiential and operational, that this generation is holding on to. Sharing that knowledge with the new generation, is key to the survival of our businesses and industries, he said.
Recruitment Strategies: Interestingly, the goals of Generation Y and the perks that attract them are being able to help others, being a good part, and building a successful marriage. Goals like being rich and famous fall lower on the list. Gronbach also stressed that Gen Y, "will not work for mean people." It’s important to know what this generation is looking for if you’re going to attract the best and the brightest.
Immigration Reform: While many people think Latin America when they think of immigration reform in our country, Gronbach says to look to the east instead. He predicts rising numbers of immigrants from the European Union and Asia. The typical look of these immigrants is different than you might imagine, with many being rich, young entrepreneurs.
I’ve thrown a lot at you here but I thought they were all interesting points. Which one jumped out at you most? I’d love to hear what you think about these future predictions.

Comments

Popular posts from this blog

Why Decision Intelligence Will be What Really Defines the Future of Credit Union Growth

By Alisha Crafton For years, credit union marketing has been built around a familiar formula: understand your members, segment your audiences, develop targeted campaigns, and deliver the right message through the right channel to the right audience.  Although that approach still matters, it is relationships that serve as the foundation of the credit union model. The challenge for every credit union is that member expectations, competitive pressures, and technological capabilities are changing rapidly. Members increasingly expect financial institutions to understand their needs, anticipate life events, and provide relevant guidance at the right moment. Meeting those expectations requires more than better campaigns. It requires better decision-making. The future of credit union growth will not be defined by who can create more content, launch more campaigns, or automate more emails. It will be defined by which institutions can interpret information more effectively, identify opportun...

Report Probes Just How Sophisticated and Pervasive Fraud Has Become

BOSTON–Fraud threats facing credit unions are becoming more sophisticated and pervasive as digital banking expands and artificial intelligence tools enable increasingly complex attacks, according to new research and analysis from PYMNTS Intelligence .  The report said fraud has evolved from isolated incidents into a “persistent, systemwide threat” that affects every stage of the member journey, from onboarding and authentication to transactions and account servicing.  According to the report, fraudsters are increasingly using coordinated, multichannel schemes that challenge traditional fraud detection and response systems. PYMNTS Intelligence said attackers are no longer exploiting single vulnerabilities but are instead orchestrating broader campaigns involving impersonation, credential theft and unauthorized transfers.  The Findings Among the report’s findings, according to PYMNTS: One in 10 consumers encountered card fraud during the past year. Most fraud incidents occu...

NCUA Board Nominee John Crews Moves to Full Senate

  WASHINGTON–By a voice vote, the Senate Banking, Housing, and Urban Affairs Committee has advanced to the Senate floor the nomination of John Crews to become the next chairman of NCUA. John Crews “Credit unions thank Chairman Scott and the members of the Senate Banking Committee for advancing John Crews nomination to the NCUA Board,” America’s Credit Unions Chief Advocacy Officer Kathleen Coulombe said in a statement. “We appreciate that the Committee recognizes a robust credit union industry requires a fully staffed NCUA Board and John Crews possesses the necessary experience and knowledge to efficiently lead the NCUA. We urge the Senate to quickly vote to confirm his nomination.” About John Crews Crews is the assistant secretary for financial institutions policy in the Treasury department. Crews was appointed to the position in mid-2025 and has a long history in Washington. Prior to joining the Treasury Department, he served as a policy advisor to Majority Leader Rep. Steve Scal...

More Consumers Turning to Digital Wallets to Manage Finances

BOSTON — Consumers facing financial pressure are increasingly turning to digital wallets not only for convenience, but also as a way to better manage their household finances, according to a new report from PYMNTS Intelligence . The report, titled “ The New Checkout: Crimped Consumers Lean Into Online Retail and Digital Wallets, ” is based on a survey of 2,108 U.S. adults and found digital wallet adoption is growing fastest among younger consumers and those experiencing financial stress. According to PYMNTS Intelligence, digital wallets are evolving beyond simple payment tools by offering features such as buy now, pay later options, real-time balance information and spending management tools that help consumers monitor their finances. Source: PYMNTS Intelligence Among consumers experiencing high financial stress, 28% said they used a digital wallet for their most recent retail purchase, compared with 11% of consumers reporting low financial stress. For grocery purchases, 21% of financi...

Coffee Consumption Guidance

Most adults can safely drink  up to five 8-ounce cups of black coffee per day, and regular consumption may improve cardiovascular health, the American Heart Association said yesterday. An analysis of recent studies suggests that consuming about 400 milligrams of caffeine daily may lower the risk of Type 2 diabetes, stroke, heart disease, and heart failure. However, because most research is observational, scientists are still unsure why caffeine may benefit heart health. Some studies suggest antioxidants  in coffee help reduce inflammation, indicating not all caffeine sources offer the same effects. Synthetic caffeine products, such as energy drinks, have been linked to a higher risk of high blood pressure and irregular heart rhythms. Coffee's benefits also diminish when sugar and high-fat creamers are added.  Brewing methods may matter, too. Cardiovascular benefits have been linked most strongly to paper-filtered or instant coffee. Unfilter...

Unemployment 101

   Unemployment 101    For millions of Americans , the prospect of becoming unemployed is a persistent source of financial anxiety. The US unemployment rate, or the percentage of people in the labor force who are actively looking for work but aren't currently employed, has long been considered an economic bellwether. Many economists agree that a rate between 4% and 5% is considered healthy. As of June 2026, the US unemployment rate was 4.2%. > Learn how the unemployment rate is calculated. ( More ) > The US Bureau of Labor Statistics' monthly jobs report tracks the unemployment rate and more. ( More ) Americans who are unemployed for up to 26 weeks ...

2026 Volunteer of the Year Award

  www.ncofcu.org/voy ================================================= Remember, you're not alone with NCOFCU.org Join/Upgrade Check out some of NCOFCU's additional features: Advocacy   Annual Conference First Responder Credit Union Academy Financial Literacy Podcasts YouTube Mini's

Sunday Reading - The Fab Four (Beatles)

  The Fab Four   The Beatles were a 20th-century British band credited with innovating the sound of popular music and, in the process, helping to legitimize rock 'n' roll as an art form. > How the Beatles became the most influential band on Earth. ( More , w/podcast) > Explore Abbey Road Studios, the site of the first ever stereo recordings and home to most of the Beatles' songs. ( More ) The intense fandom for the band, called Beatlemania, began in the United Kingdom in 1963 but did not initially translate into success in the United States. In fact, the band's American label rejected the band's first two singles. Eventually, the band gained tra...

LA County firefighters help each other cope with toughest part of the job

This is an excellent program, and no matter what size your department is, you should be prepared. Scott Ross  talks over issues with Firefighter Richard Conejo who was recently affected by the death of a fellow firefighter . They meet under the auspices of the LA County Fire Department's Peer Support Program. **** Read More ; LA County <b>firefighters</b> help each other cope with toughest part of the job :

Business Lending Gains May Come From Fresh Capital Seekers

While the degree of optimism varies, a sampling of perspectives from business lending CUSOs suggests an economic upturn may be underway. One sign of how widespread member business lending has become can be seen from figures provided by the Regional CUSO Alliance, which is a collaboration of business lending CUSOs. The group represents 16 regional business lending CUSOs involving 330 credit unions and an aggregate loan portfolio of $2.5 billion. **** Read More : Business Lending Gains May Come From Fresh Capital Seekers :