Effective Social Media: To listen, to serve, & to grow
The member we serve and the member we seek is active on
social media. Many financial institutions are using social media as a tactic to
engage. What can we do to make it an effective strategy? How do we take it to a
whole new level?
Ideally, we
should be using social media to help our members with financial solutions – the ability to create consumer journeys, we
should be attentive on social media to service
problems, and we should spend time on social media to stay in touch with those we serve.
Sundeep Kapur has been helping brands define
their OMNI-channel marketing strategies. He has had the opportunity to help
many financial institutions create and execute a successful consumer engagement
strategy. His specialty lies in helping brands adopt digital by focusing on
fundamentals – reduced cost, security, and driving revenue - all towards
improving lifetime member value.
He is an industry-recognized
expert who has delivered keynotes, run panels, and delivered "relevant,
inspirational, and outstanding" education for organizations around the
world. In addition to direct work with clients, he writes articles for
magazines, teaches yoga, and is invited to speak at a number of financial
conferences.
Sundeep currently chairs a digital
advisory strategy council, focused on giving financial executives practical and
innovative ideas on defining their member engagement strategy – branch
transformation, digital integration, & the mobile wallet.
Experiences:
Multiple events including – CUES,
CUNA, NAFCU, Leagues, & Multiple Credit Unions
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