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Sundeep Kapur - Will present "Effective Social Media" at the 2016 NCOFCU conference in Denver, CO.

Effective Social Media: To listen, to serve, & to grow

The member we serve and the member we seek is active on social media. Many financial institutions are using social media as a tactic to engage. What can we do to make it an effective strategy? How do we take it to a whole new level?

Ideally, we should be using social media to help our members with financial solutions – the ability to create consumer journeys, we should be attentive on social media to service problems, and we should spend time on social media to stay in touch with those we serve.

Sundeep Kapur has been helping brands define their OMNI-channel marketing strategies. He has had the opportunity to help many financial institutions create and execute a successful consumer engagement strategy. His specialty lies in helping brands adopt digital by focusing on fundamentals – reduced cost, security, and driving revenue - all towards improving lifetime member value.

He is an industry-recognized expert who has delivered keynotes, run panels, and delivered "relevant, inspirational, and outstanding" education for organizations around the world. In addition to direct work with clients, he writes articles for magazines, teaches yoga, and is invited to speak at a number of financial conferences.

Sundeep currently chairs a digital advisory strategy council, focused on giving financial executives practical and innovative ideas on defining their member engagement strategy – branch transformation, digital integration, & the mobile wallet.

Experiences:
Multiple events including – CUES, CUNA, NAFCU, Leagues, & Multiple Credit Unions

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