Skip to main content

Credit unions and tech experts respond to the Facebook/Cambridge Analytica data "breach of trust."

| March 23, 2018 at 10:30 AM
CUTimes
The events revealed so far in the emerging Facebook and Cambridge Analytica story, may not be a data “breach” but nevertheless, serve as a wakeup call to millions sharing personal information.
Following reports that Cambridge Analytica, a data analysis firm reportedly used in the last presidential campaign, acquired and used Facebook data on some 50 million people without their consent. Facebook CEO Mark Zuckerberg acknowledged his company was partially to blame. “We have a responsibility to protect your data, and if we can’t then we don’t deserve to serve you,” Zuckerberg wrote in a Facebook post. He added, “It was also a breach of trust between Facebook and the people who share their data with us and expect us to protect it. We need to fix that.”
Some compared the exposure to a data breach. San Diego-based The Identity Theft Resource Center, which chronicles data breaches, took the extraordinary step by responding to the recent developments in a press release. “The misuse of millions of Facebook users’ data cannot be classified as a breach one way or another given the lack of specifics currently available.” They did warn consumers about underestimating the value and potential mine-ability of their personal identifying information. Eva Velasquez, president and CEO of the ITRC, said. “Many times, users do not understand that there can be unintended consequences to adding information to their account.”
Gene Fredriksen, chief information security strategist for PSCU, pointed out that people might assume the effects from a breach limited to the breached company. “The truth is that the aggregate information from a series of breaches can build an extensive personal profile.”
In the case of Facebook, Fredriksen suggested everyone should consider information in their profiles, discussions in their posts and revelations through their friends list. He added, “Combine the Facebook information with the financial and account information from an Equifax breach and information from a personnel department breach, such as the Office of Personnel Management, and you can build a cradle-to-grave personal history. A treasure trove for anyone wanting to steal identities, commit other kinds of fraud, or simply resell the bundled information to other criminals.”
This situation does not pose specific risks to credit unions as a routine data breach would, John Buzzard, industry fraud specialist, CO-OP Financial Services, observed. “The vast information in play here was digitized and scored into behavioral analysis for the benefit of the third-party research firm and its clients.”
Buzzard maintained this situation really is a great cautionary tale for consumers who willingly overshare their activities and preferences on social media without properly understanding the possible extrapolation of their activity not in tandem with their personal, financial or political views. “This Big Brother scenario, often feared by consumers, rarely gets put at the top of their list of privacy priorities when it comes to online entertainment and communication.”
Buzzard did provide one caution, “Software developers always tell you about the risk in working with a third-party vendor and now, more than ever, we all have to ensure that our data is leveraged and limited to the scope that most reasonably serves our clients and nothing more. We all have to ask better questions and understand where the buck and the data stops.”
Rebecca Herold, president of the Des Moines, Iowa-based SIMBUS and CEO of The Privacy Professor, said, “There are many dangers to the public, as well as to credit unions, especially those that have pages on Facebook.” Herold maintained credit unions should consider what type of personal details or inclinations are available on pages through comments, posts, and activities.
Herold noted, “Cambridge Analytica performed big data analytics on all this data, and used new types of artificial intelligence, to gain insights into lives (incomes, locations, race, religion, etc.) of people on Facebook.” Those insights could help in trying to persuade members to buy things or use their information to target them as potential crime victims. “We simply do not know all the entities that now have all this data that they collected.”

Check out our line up of excellent speakers in Seattle!




Comments

Popular posts from this blog

Digital Payments Lead the Way Globally: Key Insights from Worldpay Study

According to a recent Worldpay study, digital payments are rapidly becoming the preferred choice worldwide. The research highlights significant shifts in consumer behavior and payment preferences, driven by technological advancements and the growing acceptance of cashless transactions. Key findings from the study reveal that digital payments now account for a substantial portion of global transactions. Mobile wallets, contactless payments, and online banking are gaining traction, reflecting consumers' desire for convenience and speed. This trend is especially prominent in regions like Asia Pacific, where mobile payment adoption is leading the charge. The study also emphasizes the importance of security in fostering consumer trust in digital payments. As fraud concerns continue to rise, businesses must prioritize robust security measures to protect customer information and enhance the payment experience. Moreover, the transition to digital payments is not just about c...

NCOFCU - "Video Mini's" The Federal Reserve

The Federal Reserve, often referred to as the Fed, is the central banking system of the United States. Established in 1913 by the Federal Reserve Act, the Federal Reserve serves several crucial functions in the U.S. economy. Here are the main aspects of the Federal Reserve:  Visit NCOFCU's YouTube channel for more. "Video Mini's" The NCOFCU "Video Minis" are a series of concise 2-3 minute video presentations designed to deliver valuable insights and knowledge on key topics relevant to credit unions. Each video focuses on a specific subject, providing viewers with essential information in a brief and engaging format. These mini-presentations cover a range of subjects. Perfect for busy professionals seeking quick yet impactful content, the Video Minis make it easy to stay informed and enhance your credit union's operations and member services. Join us in exploring these informative and dynamic learning opportunities!

Fixed-Rate 30-Year Mortgage Decreases

MCLEAN, Va.--The 30-year fixed-rate mortgage averaged 6.65% this week, a slight decrease from last week's 6.6, Freddie mac reported. “The 30-year fixed-rate mortgage ticked down by two basis points this week,” said Sam Khater, Freddie Mac’s chief economist. “Recent mortgage rate stability continues to benefit potential buyers this spring, as reflected in the uptick in purchase applications.” Freddie Mac noted: The  30-year FRM  averaged 6.65% as of March 27, 2025, down from last week when it averaged 6.67%. A year ago at this time, the 30-year FRM averaged 6.79%. The  15-year FRM  averaged 5.89%, up from last week when it averaged 5.83%. A year ago at this time, the 15-year FRM averaged 6.11%.

President Trump is leading the way toward reduced check usage by phasing out paper checks for government payments.

WASHINGTON—A new  executive order  from President Donald Trump bans paper checks as a form of payment for the federal government. The order was signed noting that Treasury checks are often reported stolen, and face other issues. The order also notes that payments made  to  the federal government are also modernizing. “Check fraud is a perennial concern for the banking industry, growing in recent years – reports doubled from 2021 to 2022. Target stores announced last year that they would stop accepting paper checks,” the Independent Community Bankers of America pointed out. “It's a great sign that the government is leading the way toward reduced check usage by phasing out paper checks for government payments,” said ICBA payments expert Scott Anchin, noting that consumers and financial institutions should maintain the ability to determine appropriate payment mechanisms for specific cases.  ABA President and CEO Rob Nichols said his organization welcomes President ...

It Is Not Too Late!!!

Join NCOFCU and TCT Risk Solutions to find out if your financial health falls within the benchmark goals. About this FREE Event  Date and Time; Tue, July 14, 2020 2:00 PM – 3:00 PM EDT Add to Calendar Location; Online Event Register HERE Who should attend? CEO's, CFO's and Directors When you go to the Doctor, one of the first things to happen is the taking of your Vital Signs.  Health professionals know that these key Vital Signs provide an immediate picture of your body’s overall health. Monitoring your Vital Signs is an effective way to identify where your health in strong as well as where and when it requires attention. But it must be the right Vital Signs: for example, blood pressure, not hair length, or eye color. Just like people, Credit Unions have Vital Signs too. These vital signs indicate the overall financial health of the credit union. But, again, it must be the correct group of Vital Signs. Any indicator that is outside the healthy range me...