Credit union lending is booming and the positive trend is expected to continue in 2018, according to the chief economist for CUNA Mutual Group. According to Steven Rick, who also is a director for the Madison, Wis.-based company, credit union loan balances rose 0.7 percent in January – an improvement over the 0.6 percent pace reported in January 2017, and an increase of 10.9 percent during the last 12 months.
For many firefighter and other credit union primarly serving first responders, growth often feels tied to one big decision: expanding the Field of Membership (FOM). But what if you didn’t have to? What if growth could come from within —by deepening relationships, increasing engagement, and capturing more of the financial lives of the members you already serve? The truth is: it can. But it requires a shift in strategy. Rethinking What “Growth” Really Means Most institutions define growth as adding more members. But for single-sponsor credit unions, especially those serving first responders, a more powerful definition is: Growth = more value per member Many members only use one or two products—often a checking account and maybe an auto loan. Meanwhile, larger banks capture mortgages, credit cards, and investments. The opportunity isn’t just new members. It’s: More products per member Higher balances per relationship Greater share of wallet Your Biggest Advantage: The First Responder Life...

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