NEW ORLEANS, LA. — Auto Link announced
today that the company has filed with the US Patent & Trademark
Office for a patent that covers the ability to seamlessly embed a
third-party, white-label website into a host website.
The normal method of embedding a third-party web content into a host
website is using an iframe. However this method is not seamless
and introduces several inconveniences and difficulties for the
end-user, as well as obvious visual cues indicating the content is from
The patent application is for a system and method that, among other
things, places all the typical auto research, buying, and financing
tools seamlessly on the Credit Union's website and out of the view
of the internet advertising companies such that the Credit Union
may be competitive in the auto lending market and achieve its
mission of enhancing the financial well-being of its members.
The internet has caused a significant paradigm shift in how consumers
research, buy, and finance vehicles. A typical consumer today will
spend ten or more hours online researching prior to buying a vehicle.
Consumers are bombarded with auto loan and finance options while
performing this research, and many of these finance options come with
instantaneous approval. Additionally, cookies from various automobile
research sites are placed on the consumer's internet device, which
further instructs banners on webpages how to gear their ads. As a
result, the majority of auto loans are now made via the internet and at
auto dealerships where the financing and auto protection products are
not as consumer friendly as they would be at a Credit Union.
“The internet is here, it's real, and consumers are increasingly using
the internet for shopping for everything from clothes, to homes and
cars,” said Auto Link CEO Edward Bourgeois.
Bourgeois said this patent is a step towards preventing credit unions
with more limited resources than big fin-tech companies from going the
way of organizations like Blockbuster that refused to embrace new
“As a technology and marketing company, with a specific goal of keeping
Credit Union's relevant and competitive in the auto finance space, we
are excited to be able to quickly and seamlessly bring our patent
pending Auto Link Solution to credit union's nationwide; guaranteeing
their member-owned competitive advantage will survive and thrive in the
new auto lending paradigm,” said Bourgeois.
About Auto Link
Auto Link offers a best in class solution for credit unions of all
sizes looking to have a more successful and profitable auto-lending
program, including those that do indirect auto financing. Auto Link
provides a complete auto lending solution from web interface, marketing
library, social media portal, training tools and analytics to a
built-in loyalty feature. Each member that finances a vehicle at an
Auto Link credit union, automatically receives a myEZ Car Care
membership filled with discounts at over 10,000 locations nationwide
and an Electronic
Glove Box® desktop and mobile app.