Skip to main content

Press Release: Auto Link Patent Pending




 

Auto Link Newsletter



NEW ORLEANS, LA. — Auto Link announced today that the company has filed with the US Patent & Trademark Office for a patent that covers the ability to seamlessly embed a third-party, white-label website into a host website.

The normal method of embedding a third-party web content into a host website is using an iframe.  However this method is not seamless and introduces several inconveniences and difficulties for the end-user, as well as obvious visual cues indicating the content is from a third-party.

The patent application is for a system and method that, among other things, places all the typical auto research, buying, and financing tools seamlessly on the Credit Union's website and out of the view of the internet advertising companies such that the Credit Union may be competitive in the auto lending market and achieve its mission of enhancing the financial well-being of its members.

The internet has caused a significant paradigm shift in how consumers research, buy, and finance vehicles. A typical consumer today will spend ten or more hours online researching prior to buying a vehicle. Consumers are bombarded with auto loan and finance options while performing this research, and many of these finance options come with instantaneous approval. Additionally, cookies from various automobile research sites are placed on the consumer's internet device, which further instructs banners on webpages how to gear their ads. As a result, the majority of auto loans are now made via the internet and at auto dealerships where the financing and auto protection products are not as consumer friendly as they would be at a Credit Union.

“The internet is here, it's real, and consumers are increasingly using the internet for shopping for everything from clothes, to homes and cars,” said Auto Link CEO Edward Bourgeois.

Bourgeois said this patent is a step towards preventing credit unions with more limited resources than big fin-tech companies from going the way of organizations like Blockbuster that refused to embrace new technologies.

“As a technology and marketing company, with a specific goal of keeping Credit Union's relevant and competitive in the auto finance space, we are excited to be able to quickly and seamlessly bring our patent pending Auto Link Solution to credit union's nationwide; guaranteeing their member-owned competitive advantage will survive and thrive in the new auto lending paradigm,” said Bourgeois.

About Auto Link

Auto Link offers a best in class solution for credit unions of all sizes looking to have a more successful and profitable auto-lending program, including those that do indirect auto financing. Auto Link provides a complete auto lending solution from web interface, marketing library, social media portal, training tools and analytics to a built-in loyalty feature. Each member that finances a vehicle at an Auto Link credit union, automatically receives a myEZ Car Care membership filled with discounts at over 10,000 locations nationwide and an Electronic Glove Box® desktop and mobile app.




Comments

Popular posts from this blog

Why credit unions need to be formulating a strategy for crypto & digital...

“The future of money isn’t coming – it’s here, growing at $4 trillion and accelerating,”  DaLand CIO, Jon Ungerland said in a statement. “Their solution ensures the institutions that matter most to American communities don’t miss the transition.” https://www.dalandcuso.com/videos-podcasts __ ______________________________________________ Check out NCOFCU's additional features: First Responder Credit Union Academy Podcasts YouTube Mini's Blog Job Board

NCOFCU YouTube Video Minies

  https://www.youtube.com/playlist?list=PLT3lzRTXnHw4YHnT2TzILxP7Rfkjn0eT1  __ ______________________________________________ Check out NCOFCU's additional features: First Responder Credit Union Academy Podcasts YouTube Mini's Blog Job Board

Sunday Reading - 401(k) plans, explained

  Worker Nest Eggs       401(k) plans, explained Originally intended for corporate executives, the 401(k) is now, arguably,   the most famous section of the US tax code   and a staple in worker benefits packages and personal finance guides ( watch 101 ). Roughly 70 million Americans, with a total of more than $7T invested , use these long-term, tax-advantaged accounts to build toward a more secure retirement. Some critics claim that with 401(k) plans, companies offloaded the risk of retirement savings to workers without the training to avoid volatile portfolio mixes. Amid the 2008 financial crisis, many 401(k) plans lost over a quarter of their value , an event that hit those near retirement particularly hard. ... Read our full explainer on the plan...

Open Banking Pushes Leading Credit Unions Ahead In Race For Member Loyalty

  https://youtu.be/pUIV8hwSDCE NEW YORK—Credit unions that embrace open banking aren’t just keeping pace with competitors—they’re pulling ahead, new data show. A new report finds that innovation in digital tools and personalized experiences is emerging as the decisive factor separating credit unions that win lasting member loyalty from those at risk of losing ground. “ The 2025 Credit Union Innovation Readiness Index: Closing Gaps, Winning Members ,” a June report produced in collaboration between  Velera  and PYMNTS Intelligence, underscores innovation as a defining factor for credit union success. iStock-Korakrich Suntornnites “Facing shifting expectations from both consumers and small to medium-sized businesses (SMBs) toward digital convenience and tailored experiences, credit unions must modernize not just to compete with traditional banks, but to remain relevant to their members. The report, based surveys of 500 credit union executives, 15,000 U.S. consumers, and nea...

Mortgage Rates Tick Down

MCLEAN, Va.--Mortgage rates moved slightly lower this week, with the 30-year fixed-rate mortgage averaging 6.56%, Freddie Mac reported. “Mortgage rates are at a 10-month low,” said Sam Khater, Freddie Mac’s chief economist. “Purchase demand continues to rise on the back of lower rates and solid economic growth. Though many potential homebuyers still face affordability challenges, consistently lower rates may provide them with the impetus to enter the market.” The 30-year FRM averaged 6.56% as of Aug. 28, down from last week when it averaged 6.58%. A year ago at this time, the 30-year FRM averaged 6.35%. The 15-year FRM averaged 5.69%, unchanged from last week. A year ago at this time, the 15-year FRM averaged 5.51%, Freddie Mac said. ____________________________________________ Check out NCOFCU's additional features: First Responder Credit Union Academy Podcasts YouTube Mini's Blog Job Board