Skip to main content

Assessing the CEO During a Pandemic by Tim Harrington

Credit union directors face a daunting challenge this year as you consider the annual review of your credit union’s CEO. Many or all of your standard metrics will need to be thrown out and replaced with criteria that is specific to the context of the year.

By Tim Harrington and Kevin Smith

CEO Annual Review

CEO Annual Review

One of the significant functions of the board of directors is to perform the annual review of your CEO. Many of you will face this soon, before the end of the year. So what emoji adequately captures your thoughts on getting ready for that? Confusion, fright, thoughtful, scared, face-palm, nausea, challenge? It’s all of the above, right?

The most likely scenario is that whatever you set up last year as part of the strategic plan for 2020 you need to fully or mostly throw aside and you will have to start over.

At TEAM Resources we have been working on this issue. We found it challenging as well. We have done research about what other industries are doing. Do you know what we found? Very little, many are stumped, and what advice IS out there is impossibly vague. Not helpful.

Consider this: Your CEO may have worked harder than ever before this year. In previous years, a less-than-stellar CEO in a good economy may have reached numbers that meant a very large bonus. This year, despite all of the hard work from a great leader, the credit union might lose some money. Thanks to his/her hard work, the credit union not only still exists, but the loss of money could have been a bloodbath, but it’s not. Is it fair to not reward this because the organization “lost” money? (We’re facing a Gilligan’s Island moment, believe it or not: “If not for the courage of the fearless crew, the Minnow would be lost, the Minnow would be lost.”)

At the same time, you will have to consider how much the credit union is struggling, or whether there have been layoffs or furloughs in the face of the pandemic. This may not be the time to be handing out bonuses despite how hard your CEO worked, and how much they rose to the leadership challenges throw their way.

So, What Annual Review Criteria Do You Look For This Year?

Now is the time to reflect on your values as a credit union and as a board. Review all that has happened. What were the notable things that happened that are in line with the clear values of the organization? Things like:

  • Members helped;
  • Staff health and wellbeing preserved … or notably inspired;
  • Difficult decisions made under duress that helped; or
  • Innovative products created;

Or … the opposite of all of this. What if the CEO didn’t rise to the crisis leadership challenge? This cannot be glossed over either. But judging that on outdated financial targets/projections is not the way to assess that.

Part of what you can do is let these values guide you and your discussion throughout the process. But what we want to caution you about is turning this review into a purely subjective response.

Considerations of the CEO Assessment     

Boards also need to consider are the implications to not getting this annual review right.

There are significant downsides of not being able to reward the efforts, recognize the dedication, loyalty & achievement. This is true in any year, but may be more so in a year of crisis.

How do you handle this? Like all good complex questions, the answer is “it depends.” You will need to ask your CEO for different kinds of information that aren’t on your standard metric reporting. Ask for measurements of things that did happen this year that were in line with your values and goals for the credit union.

Can you compare to expectations, or to peer? Well … maybe, but both of those options require some significant analysis of the context to make them realistic and valuable.

Want more detail on this topic?

We have created a webinar on this topic to dig in further. We invite you to have a look: https://forteamresources.com/webinars/ for more information.

Comments

Popular posts from this blog

NCOFCU - "Video Mini's" The Federal Reserve

The Federal Reserve, often referred to as the Fed, is the central banking system of the United States. Established in 1913 by the Federal Reserve Act, the Federal Reserve serves several crucial functions in the U.S. economy. Here are the main aspects of the Federal Reserve:  Visit NCOFCU's YouTube channel for more. "Video Mini's" The NCOFCU "Video Minis" are a series of concise 2-3 minute video presentations designed to deliver valuable insights and knowledge on key topics relevant to credit unions. Each video focuses on a specific subject, providing viewers with essential information in a brief and engaging format. These mini-presentations cover a range of subjects. Perfect for busy professionals seeking quick yet impactful content, the Video Minis make it easy to stay informed and enhance your credit union's operations and member services. Join us in exploring these informative and dynamic learning opportunities!

Credit Unions Must Focus On Treasury Rates to Avoid Liquidity Crunch In 2025

By Ray Birch LAKE FOREST, Ill.—Credit unions seeking to avoid a liquidity crunch this year must pay attention to one key fact: deposit rates are now a function of Treasury rates. To protect and gain deposits, CUs must price deposit services with high rates to match government rates, explained Michael Moebs, economist and chair of Moebs $ervices (see graph showing average T-bond rates are all over 4%.) “The U.S Treasury is a competitor you can no longer avoid,” Moebs said. “Rates for transaction accounts, like interest checking and savings, need to be markedly higher for 20% of consumers who hold 80% of the balances for these services.” In March 2023, the Federal Reserve, not the FDIC, bailed out Silicon Valley Bank, guaranteeing all deposits with 90% exceeding the maximum FDIC insurance limits, Moebs pointed out. “Deposit insurance established in June 1933 was forever transformed. Sure, deposit insurance still exists, but is viewed by consumers and small businesses to have a new partne...

President Trump is leading the way toward reduced check usage by phasing out paper checks for government payments.

WASHINGTON—A new  executive order  from President Donald Trump bans paper checks as a form of payment for the federal government. The order was signed noting that Treasury checks are often reported stolen, and face other issues. The order also notes that payments made  to  the federal government are also modernizing. “Check fraud is a perennial concern for the banking industry, growing in recent years – reports doubled from 2021 to 2022. Target stores announced last year that they would stop accepting paper checks,” the Independent Community Bankers of America pointed out. “It's a great sign that the government is leading the way toward reduced check usage by phasing out paper checks for government payments,” said ICBA payments expert Scott Anchin, noting that consumers and financial institutions should maintain the ability to determine appropriate payment mechanisms for specific cases.  ABA President and CEO Rob Nichols said his organization welcomes President ...

5 ways credit unions can future-proof their technology for long-term success

Technology is evolving at lightning speed. If credit unions want to stay relevant and serve their members like rockstars, it’s time to think ahead. While this may sound daunting, it’s actually a thrilling time to be in the financial services business—especially as a credit union. By diving into cloud-based banking, embracing AI to handle manual, repetitive tasks, and doubling down on data security, credit unions can improve their members’ lives, and set themselves up for long-term success. Below are five ways credit unions stay ahead of the competition, no matter what comes next. 1. Embracing cloud-based banking When it comes to the future, transitioning to a cloud-based banking platform is one of the most significant steps a credit union can take, especially in terms of scalability and flexibility. Cloud platforms provide the infrastructure necessary for credit unions to efficiently manage operations, reduce IT costs, and respond quickly to market changes. As if all that wasn’t enough...

Will Fed be Watching ‘That ’70s Show,’ Economy Version? Debate is On

WASHINGTON–When the Fed opted not to raise rates last his week after expressing concerns over lingering inflation—while also stating it sees strength in the economy—there is another word it “dreads” but also didn’t mention, according to a new report. That word? Stagflation, an “an economic curse that is hard to escape.” Stagflation is the term used for a combination of high inflation, stagnant economic growth, and high unemployment. “Eager to soothe worried investors, businesses and consumers, the Fed urged caution about getting too worked up about its forecast, noting that inflation caused by tariffs may not be long lasting,” said CNN in an analysis released after the Fed adjourned this week. “Nevertheless, there’s no cocktail a central banker hates more than high unemployment mixed with high inflation.” Wall Street Gets Jitters The report noted that Wall Street has already begun to sound the alarm about stagflation, Fed Chair Jerome Powell has remained relatively “sanguine.”  “Bu...