NEW ORLEANS
Greater New Orleans FCU has been managing its own ATMs, but was seeing increasing service delays with its previous provider, according to the company.
“It was definitely all about service,” explained Heather Rodgers, chief operating officer for the credit union. “Repair times are critical to get a machine up as soon as possible. Now, if a machine goes down Dolphin informs us before we even realize it, and has technicians on the way.”
Greater New Orleans FCU has ATMs at each of its three branches, and is in the process of adding a drive-up machine at its busiest branch, in addition to the walk-up machine already in place. ATMs are an important part of the credit union’s member service strategy, as GNOFCU serves a large number of special employee groups, as well as the local underserved population as a CDFI, noted CEO Shelley Sanders.
Can’t Have Long Lines
“We are a shared branch credit union, so we service other credit unions,” Sanders said. “Our members need these ATMs to easily access cash and not wait in long lines.”
Before selecting Dolphin Debit, the credit union said it evaluated other service providers, putting a lot of weight on the recommendations of other credit unions. As Sanders noted, “Dolphin Debit was the one company recommended by everyone I reached out to.”
According to the company, the switch has gone smoothly and improved ATM uptime and maintenance.
“A credit union’s ATMs are vitally important touchpoints for members,” said Joe Woods, SVP-marketing and strategic partnerships for Dolphin Debit. “Keeping machines available and in service is critical, and when there are problems, response has to be immediate. That is our specialty.”
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