Have You Lost that Loving Feeling?

Credit unions were founded on the righteous principle of “People Helping People”. For example, a plant worker’s car was wrecked and he needed a car to get to work. So, co-workers formed a credit union, pooled their savings and a loan was made for the car. This People Helping People mission has been part of the credit union psyche from day one. After all, there’s no one else in the financial services space that’s member-owned, has deep roots with a People Helping People mission, and is even recognized with tax advantages based on this altruistic foundation.

But it seems as though many credit unions have lost sight of that “People Helping People” philosophy and are acting more like all the other financial institutions (FIs).

It brings to mind the 1960’s Righteous Brothers classic “You’ve Lost that Loving Feeling.” As the lyrics implore, it’s time to “Bring back that lovin’ feelin’ Whoa, that lovin’ feelin’ Bring back that lovin’ feelin’ ‘Cause it’s gone, gone, gone And I can’t go on, whoa…”

Credit Unions, your People Helping People mission is your ace in the hole. It’s what sets you apart and engenders such loyalty, so let’s bring back that lovin’ feelin’!

So how do credit unions bring back that lovin’ feelin’? It’s actually pretty simple with a little disciplined and concerted effort. First, make sure “improving the financial well-being of members” Read MORE

Ed Bourgeois
Auto Link & myEZ Car Care, LLC
LA Credit Union Center
824 Elmwood Park Blvd, Suite 225
Harahan, LA 70123
BookMoreAutoLoans.com
ebourg@AutoLink.io
504-273-0337