Skip to main content

Is Loan Growth Keeping Pace With Deposit Growth At Your Credit Union?

Tim Kelly of AFG is a featured speaker at NCOFCU"s New Orleans Annual Conference October 5-8,2022

Record-Setting Deposit Levels Since 2020

Since the start of the pandemic, deposits at credit unions have risen at unprecedented levels. According to data from NCUA, credit union account balances have risen nearly 60% in the past five years. With loan demand lagging, credit unions have had to pivot to lower yielding investments, which may ultimately strain capitalization requirements.

The pandemic created an odd combination for credit unions. On the one hand, many members found themselves with more savings since travel and other restrictions kept them from spending money on services and leisure and therefore their deposits increased.

On the other hand, with vehicle prices being at all-time highs due to shortages, some borrowers may have pulled back from the market, causing auto loan portfolios, which have traditionally helped credit unions serve their members and grow, to shrink.

State Of The Vehicle Market

Discounts and incentives that were common in pre-pandemic times have all but disappeared in the current market. Dealers can add $2,000 to $3,000 to the list price given the continuing high demand for vehicles, especially as consumers continue to look for private forms of transportation in the midst of another wave of a more contagious variant of the coronavirus.

Many manufacturers are looking at ways to increase chip production domestically. Ford, for example, announced an agreement with a U.S.-based semiconductor supplier in November of 2021 to help increase its control over both supply and design of chips. This, however, will be a longer-term endeavor, and it will take time to see the impact on vehicle production.

Used vehicles, which were once a more affordable option for consumers who couldn’t manage the price tag of a new vehicle, have also been impacted by the chip shortage and seen unprecedented increases in value.

According to Cox Automotive, used car vehicle prices will remain high well into 2022. High prices will be driven not only by vehicle shortages, but also by high demand due to an expected record level of tax refunds this year.

In addition to the shortages, amid rising inflation, the Federal Reserve is expected to raise rates at least four times in 2022, which will impact auto lending and increase monthly payments for most borrowers, potentially leading auto lending at credit unions to grind to a halt and causing them to continue to “drown in deposits.”

Implications For Auto Lending

Offering residual-based financing can help financial institutions stay competitive and offer borrowers the affordability and flexibility they need in light of rebounding demand for vehicles coupled with shortages in inventory and high prices.

Lenders should offer all affordable payment options to their borrowers. With residual-based financing, credit unions can provide a low monthly payment alternative for their members while earning higher yields than with a conventional loan.

Auto Financial Group’s Residual Based Financing programs can help navigate the current challenges in auto lending. With lease and balloon loan programs on new vehicles and vehicles up to five years old, shorter lease/loan terms and, lower monthly payments compared to the conventional long-term loans, this is a consumer win.

Would you like to learn more about auto lending trends and how you can position your credit union for success be sure to stop by AFG's booth at our New Orleans conference, October 5-8, 2022 

Tim S. Kelly
President/COO
tkelly@autofinancialgroup.com
5555 San Felipe St. Suite 2100 Houston, TX 77056
Cell: 713-817-5858
www.autofinancialgroup.com

Comments

Popular posts from this blog

Syracuse Fire Department Credit Union

Remember, you're not alone with  NCOFCU.org Join/Upgrade Check out some of NCOFCU's additional features: First Responder Credit Union Academy Financial Literacy Podcasts YouTube Mini's Blog Job Board

Happy Holidays To All Who Serve

  Happy Holidays To All Who Serve 12/22/2025 10:28 am   By Grant Sheehan and Anthony Hernandez Every year, many Americans celebrate the joy of family and relief from work the holidays bring. Apart from the hustle and bustle, the holiday season is a special time to be with loved ones, engaging in family traditions and rituals, and making memories that will last a lifetime. However, not everyone gets to partake in the holiday gatherings.   There are over a hundred thousand military members serving in harm’s way or in 24-hour command center...

Sunday Reading - The gold standard, explained

  Gold Standard       The gold standard, explained A gold standard is a system where a country’s currency is pegged to, and can be converted into, a fixed amount of gold. It’s typically meant to create a sense of security in the country’s currency: When a government uses a gold standard , its currency can be exchanged for an equivalent amount of gold—although regulations around redemption vary by country.   After the Civil War, in 1873, America adopted the gold standard for the first time. At the time, if gold was priced at $100 an ounce, each dollar  rep...

Is another housing bubble brewing?

While there have been fears expressed by some of a repeat of the housing bubble that led to the housing crisis just over a decade ago, numerous real estate analysts say they believe the market fundamentals are much stronger now and that the sharp increase in home prices reflects low rates, a lack of inventory, and demographics. To be sure, the market is hot in many markets, with home sellers receiving multiple cash offers, often over the listed price, on homes. Some analysts, including those at Swiss banking giant UBS, have published charts showing how home prices are outstripping both wages and rents, reported USA Today. Home prices have appreciated more than 60% since November 2012, incomes have only appreciated by 20% and rents by 30% over the same time period, the report added. “But unlike the real estate boom that led to the Great Recession, this nationwide price spike is not being fueled by a wholesale collapse in lender ethics,” USA Today reported “There aren't any low-doc o...

NAFCU Economist: U.S. Might Dodge Recession

Curt Long said a strong jobs report shows resilience despite the Fed’s escalation in interest rates. By Jim DuPlessis | January 06, 2023 CUTimes Source: Shutterstock. NAFCU Chief Economist Curt Long said Friday the continued strength in the job market has increased the odds the nation will dodge a recession this year. The U.S. Bureau of Labor Statistics reported Friday there were 153.7 million seasonally adjusted jobs in December, an increase of 223,000, or 0.1%, from November and up 3% from a year earlier. The unemployment rate was 3.5% in December, down from 3.6% in November and 3.9% in December 2021. Long said December’s rate was the lowest in more than 50 years, while the labor force participation rate rose slightly. Seasonally adjusted average hourly earnings were $32.82 in December, up 0.3% from November and up 4.6% from a year ago, a slightly lower rate of increase from previous months. Curt Long “This is an unambiguously positiv...

Buy Now, Pay Later Keeps Gaining Ground: New Study Shows Growth Surge

03/10/2025 06:31 pm Share         TROY, Mich.— A new study reveals the appeal of buy now, pay later is not waning, as the service saw significant growth last year. The J.D. Power 2025 U.S. Buy Now Pay Later Satisfaction Study shows BNPL enjoyed continued, significant growth in the number of consumers using the product year over year, with the highest usage among consumers from Generations Y and Z, and the highest growth period during the holidays. “The BNPL segment has undoubtedly grown in popularity, with more customers using these services than ever before,” said Sean Gelles, senior director of banking and payments at J.D. Power. “That’s been especially true around seasonal periods of higher spending, such as the holidays. Card-based BNPL products continue to lead the charge on satisfaction, as issuers are leveraging their existing brand awareness and equity to retain would-be defectors.” Following are some of the key findings of the 2025 study: Gene...

Sunday Reading - Lake Manly Returns

  Lake Manly Returns   An ancient lake has  reemerged in California's Death Valley National Park following record rainfall this year.  Between 128,000 and 186,000 years ago, meltwater from ice covering the Sierra Nevada fed rivers that emptied into Badwater Basin, North America’s lowest point at 282 feet below sea level. The steady flow sustained Lake Manly, nearly 100 miles long and roughly 600 feet deep. The lake disappeared as Death Valley evolved into the driest place in North America , with some areas receiving under two inches of rain annually. This year, however, the park received 2.41 inches between September and November, marking its wettest autumn on record and triggering the temporary return of a shorter, shallower Lake Manly.  Above-average rainfall periodically brings Lake Manly back, including in 2023 when Hurricane Hilary dumped 2.2 inches of rain on a single August day, allowing visi...

What the Apple Card High-Yield Savings Account is Really About

Don't think of the new Apple Savings account as a standalone competitive banking product. Analysts say it's one more brick for building a 'walled garden' of financial and other services for iPhone users that will drive the growth of Apple Pay, Apple Card, and more of the big tech's offerings. By Steve Cocheo , Executive Editor at The Financial Brand Many in banking may view the news of Apple’s latest consumer financial product — a high-yield savings account — as unlikely to be a game-changer. High-yield digital savings offers abound and tend to come out of the woodwork in rising-rate environments. Yet Apple being Apple, things are never that simple, or obvious. The Financial Brand dug behind the headlines to tease out key aspects of the rollout. Taken together, they present a compelling case that once again, Big Tech is taking incremental steps to dominate what it views as a financial ecosystem. The latest case in point is Apple’s October 2022 announcement that it ...

Liquidity Takes A Dive As Lending Ticks Up

NET LIQUIDITY CHANGE FOR U.S. CREDIT UNIONS | DATA AS OF 06.30.22 © Callahan & Associates | CreditUnions.com   The federal government took a variety of steps to provide economic relief during the first year of the pandemic, including distributing trillions of dollars directly to consumers. As a result, credit union shares grew at record rates – well outpacing loan growth – leading to sizeable increases in liquidity. However, with the pandemic now mostly in the rearview mirror, credit unions are beginning to unwind the liquidity built up during the crisis. Credit unions reported 6.6% quarterly growth in outstanding loan balances as of 2Q22, well outpacing share growth over the same period, leading to liquidity outflows of $82.3 billion since March. This is a large change from 1Q22, when liquidity moderately increased by $16.8 billion.   As economic activity expands, this liquidity is being converted from cash into impactful...

‘Soft Landing’ of Economy Appears More Likely, New Analysis Suggests

WASHINGTON–The U.S. economy grew more than previously thought in the second quarter, data released Thursday shows, “bolstering the case that the country may be experiencing a so-called soft landing,” according to one new analysis. Gross domestic product grew at a 3% seasonally and inflation-adjusted annual rate, the Commerce Department said in its revised estimate. That is up from the 2.8% rate reported last month, and it is far above the first quarter’s weak 1.4% expansion. Initial jobless claims for the week ended Aug. 24 also fell slightly, according to the Labor Department, another positive sign for the health of the U.S. economy, noted the Wall Street Journal in its analysis of the newest data. ‘All But Certain’ “Despite the economy's...