Skip to main content

Is Loan Growth Keeping Pace With Deposit Growth At Your Credit Union?

Tim Kelly of AFG is a featured speaker at NCOFCU"s New Orleans Annual Conference October 5-8,2022

Record-Setting Deposit Levels Since 2020

Since the start of the pandemic, deposits at credit unions have risen at unprecedented levels. According to data from NCUA, credit union account balances have risen nearly 60% in the past five years. With loan demand lagging, credit unions have had to pivot to lower yielding investments, which may ultimately strain capitalization requirements.

The pandemic created an odd combination for credit unions. On the one hand, many members found themselves with more savings since travel and other restrictions kept them from spending money on services and leisure and therefore their deposits increased.

On the other hand, with vehicle prices being at all-time highs due to shortages, some borrowers may have pulled back from the market, causing auto loan portfolios, which have traditionally helped credit unions serve their members and grow, to shrink.

State Of The Vehicle Market

Discounts and incentives that were common in pre-pandemic times have all but disappeared in the current market. Dealers can add $2,000 to $3,000 to the list price given the continuing high demand for vehicles, especially as consumers continue to look for private forms of transportation in the midst of another wave of a more contagious variant of the coronavirus.

Many manufacturers are looking at ways to increase chip production domestically. Ford, for example, announced an agreement with a U.S.-based semiconductor supplier in November of 2021 to help increase its control over both supply and design of chips. This, however, will be a longer-term endeavor, and it will take time to see the impact on vehicle production.

Used vehicles, which were once a more affordable option for consumers who couldn’t manage the price tag of a new vehicle, have also been impacted by the chip shortage and seen unprecedented increases in value.

According to Cox Automotive, used car vehicle prices will remain high well into 2022. High prices will be driven not only by vehicle shortages, but also by high demand due to an expected record level of tax refunds this year.

In addition to the shortages, amid rising inflation, the Federal Reserve is expected to raise rates at least four times in 2022, which will impact auto lending and increase monthly payments for most borrowers, potentially leading auto lending at credit unions to grind to a halt and causing them to continue to “drown in deposits.”

Implications For Auto Lending

Offering residual-based financing can help financial institutions stay competitive and offer borrowers the affordability and flexibility they need in light of rebounding demand for vehicles coupled with shortages in inventory and high prices.

Lenders should offer all affordable payment options to their borrowers. With residual-based financing, credit unions can provide a low monthly payment alternative for their members while earning higher yields than with a conventional loan.

Auto Financial Group’s Residual Based Financing programs can help navigate the current challenges in auto lending. With lease and balloon loan programs on new vehicles and vehicles up to five years old, shorter lease/loan terms and, lower monthly payments compared to the conventional long-term loans, this is a consumer win.

Would you like to learn more about auto lending trends and how you can position your credit union for success be sure to stop by AFG's booth at our New Orleans conference, October 5-8, 2022 

Tim S. Kelly
President/COO
tkelly@autofinancialgroup.com
5555 San Felipe St. Suite 2100 Houston, TX 77056
Cell: 713-817-5858
www.autofinancialgroup.com

Comments

Popular posts from this blog

A Perfect Example - What Makes Credit Unions Different from Banks!

When the government shutdown hit in October and paychecks stopped, thousands of federal employees were left wondering how to make ends meet. Credit unions across the country stepped up—but Keesler Federal Credit Union went above and beyond. No loans, no hassle—just your paycheck Instead of making members apply for emergency loans, Keesler Federal launched its Paycheck Relief Program. Revolutionary in its simplicity, it worked like this: if you were a federal employee with direct deposit at Keesler Federal, your paycheck kept coming—interest-free, fee-free, and stress-free. Each qualified member could receive up to $6,000 per pay period for as long as 90 days. No hoops, no headaches. From October 1 until the shutdown ended, Keesler Federal advanced more than 5,000 paychecks totaling $6.5 million to 1,710 members. For non-members, they even offered zero-interest loans up to $6,500 with a year to pay it back. This proactive approach meant that before the first missed paycheck, Keesler Fed...

Sunday Reading - What's the point of a consumer electronics show?

  What's the point of a consumer electronics show? Consumer electronics shows are large convention-type events where companies debut new technologies and products. The largest and most notable shows are CES in Las Vegas, a trade show every January, and IFA Berlin, which takes place annually in September. The events have historically introduced novel, cutting-edge products that later became household standards, like HDTVs, VCRs, DVDs, and gaming consoles ( see list ).   Over time, these shows evolved from product showcases ( see last year's coolest gadgets ) into complex industry ecosystems, serving as a meeting ground for startups, multinational technology companies, investors, and the media. Hardware launches, keynote speeches, and...

Eight Credit Unions Pay $42 Million in Special Dividends to 1.1 Million Members

  By  Jim DuPlessis   | January 05, 2026 at 04:00 PM So far this season, CU Times has tallied 19 credit unions, which have announced $160.3 million in special dividends for members.       Eight more credit unions have reported special dividends, paying their 1.1 million members $42.1 million in December and January. The bulk of the dividends came from Police and Fire Federal Credit Union of Philadelphia and Eastman Credit Union of Kingsport, Tenn., which each announced $16 million in rewards approved by their boards. The late January payout from Eastman ($9.7 billion, 356,492 members) will bring its total special dividends to $225 million since 1998. A news release from the credit union said “the Extraordinary Dividend is never guaranteed, but the strong financial performance of ECU in 2025 enabled the Board of Directors to approve this year’s $16 million payout.” Eastman’s $16 million payout represents about $47 per member and 19 basis points of its averag...

Sunday Reaing - Can the seasons really make you depressed?

    Can the seasons really make you depressed? Seasonal affective disorder   is a form of depression that repeats during predictable seasonal shifts, impacting an estimated 5% of the global population—predominantly women. Symptoms of the condition occur with significant cyclical changes in daylight hours, with prevalence increasing in regions north of 40 degrees latitude (less commonly in the Southern Hemisphere). Its etiology—or root cause—remains unclear to researchers. Though “winter blues” are commonly reported, SAD is a distinct, diagnosed subtype of major depressive disorder first formally described in 1984 ( see criteria ). Key symptoms—lasting roughly four months each year—resemble common depression: fatigue, increased sleep, carbohydrate cravi...

Syracuse Fire Department Credit Union

 Congrats, Tonia, on your promotion! ================================================= Remember, you're not alone with  NCOFCU.org Join/Upgrade Check out some of NCOFCU's additional features: First Responder Credit Union Academy Financial Literacy Podcasts YouTube Mini's Blog Job Board

Auto Link, Home Link, and CalcuLink Unite Under New Parent Brand: Centergy Solutions

Auto Link, Home Link, and CalcuLink Unite Under New Parent Brand: Centergy Solutions Auto Link announced a major rebrand that unifies its three established product lines- Auto Link, Home Link, and CalcuLink- under one cohesive parent brand. The transition marks a strategic evolution designed to simplify the company’s ecosystem, strengthen product synergy, and enhance the overall experience for credit unions and the members they serve. The new Centergy Solutions brand reflects the company’s mission to deliver a more connected and integrated suite of digital tools across auto and home lending, auto and home buying, and financial decision-making. From an operational perspective, the unified brand also allows Centergy Solutions to accelerate innovation and improve platform alignment. Under the new parent brand: • Auto Link continues to support financial institutions with industry-leading digital auto lending tools that boost member engagement and loan volume. • Home Link provides consume...

NAFCU is offering a free webinar today on PPP

ARLINGTON, Va.—NAFCU is offering a  free webinar today  to help credit unions better understand the process for offering loans through the Small Business Administration's new Paycheck Protection Program (PPP). Just a day ahead of the launch of the program itself, the SBA last week released an interim final rule to implement the program. In response,  NAFCU developed an FAQ document  answering 22 questions credit unions are likely to face as they consider participating in the program (see related story). Previous guidance from the Treasury Department indicated all federally-insured credit unions will be able to offer loans under the program, but those that are not currently SBA-approved lenders  must submit an application  to become one. During today’s webinar, set to begin at 4 p.m. ET, credit unions will hear from Steve Meirink, executive vice president and general manager of compliance solutions in the Governance, Risk & Compliance division a...

ADA Uncertainty Continues

WASHINGTON —Due to the uncertainty that continues to surround how the Americans with Disabilities Act applies to websites and online access, credit unions continue to be hit with lawsuits alleging violations. As a result, CUNA reported it has just filed two briefs in Ohio and Texas related to such litigation with the trade group saying finding a solution remains a top priority. “This kind of advocacy is only part of our 360-degree approach to finding a permanent solution for credit unions facing these predatory lawsuits,” said CUNA President/CEO Jim Nussle. “As we work with Congress and the Department of Justice, filing briefs with our state leagues will help make an impact in the legal arena.” CUNA filed a brief with the Ohio Credit Union League in the Southern District of Ohio in  Mitchell v. BMI FCU , and with the Cornerstone Credit Union League in the Southern District of Texas in  Thurston v. KBR Heritage FCU . CUNA has joined with leagues to file brief...

Temporary Corporate Credit Union Share Guarantee Expires December 31, 2012

NCUA LETTER TO CREDIT UNIONS NATIONAL CREDIT UNION ADMINISTRATION 1775 Duke Street, Alexandria, VA 22314 DATE: March 2012 LETTER No.: 12-CU-03 TO: Federally Insured Credit Unions SUBJ: Temporary Corporate Credit Union Share Guarantee Expires December 31, 2012 Page Content ​ Dear Board of Directors and Chief Executive Officers: We are entering the final phase in the successful stabilization of the corporate credit union system. By the end of this year, all products and services offered by conserved corporate credit unions will be seamlessly transitioned to other providers – with no interruption of service to members. In the meantime, all ongoing corporate credit unions are meeting NCUA’s higher regulatory standards for capital, investments, and governance. ***READ COMPLETE LETTER; Temporary Corporate Credit Union Share Guarantee Expires December 3...

Become a Royal Credit Union

Welcome Royal Member Services Royal Member Services About Royal   We stand behind the most dependable automotive service plans in the business. We offer a range of automotive service plans for new and used vehicles that provide exceptional protection against repair costs while increasing dealer value on each and every sale. Our plans are backed by more than 50 years of dependability and customer satisfaction. We offer a world-class service organization, marketing, training, and a complete line of services. We have plans to fit most every vehicle and consumer budget. Call today and put Roya...