“Just Bard it”….not as catchy. Last week Google released
its ChatGPT rival, Bard, as the chatbot race heats up (#AI-of-the-tiger).
But Google expressed caution with the release, warning “things will go
wrong,” and hasn’t integrated Bard into its search engine (unlike Microsoft, which
launched a new CGPT-fueled Bing and 365 apps). Google’s cautiousness may
be warranted: media publishers are gearing up for a showdown with
Microsoft, Google, and OpenAI
over their bots, The Wall Street Journal reported.
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Facebook = no longer media’s biggest
threat. In 2019, half of Americans got their news from FB, and publishers
wanted compensation for lost ad revenue and traffic.
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Now it’s AI bots. As you’ve probably
heard, large language models are trained on a massive amount of text
data. That includes copyrighted articles from the web.
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Media execs are demanding compensation for use
of their content in AI-generated responses. CGPT has been known to
plagiarize and tweak human writing.
CGPT feels a connection… Last week OpenAI announced that CGPT can now
browse the web to pull info from after
2021 (in some cases). That could pose an existential threat for news
outlets. Publishing execs have started examining how much their content
has been used to “train” bots, and are said to be exploring legal
options, led by the publishing trade group News Media Alliance.
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News Corp. CEO Robert Thomson said,
“Clearly, they are using proprietary content — there should be,
obviously, some compensation for that.”
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“Fair use” law allows portions of
copyrighted material to be used without permission in certain cases
(think: news reporting, scholarly reports).
·
In the past, techies like
Facebook and Microsoft have struck deals to pay publishers for news
featured on their platforms. While OpenAI has leaned on fair use, it said
it has also paid for rights to certain content.
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