Skip to main content

Navigating High Rates And Shrinking Liquidity


The high cost of vehicles combined with rising interest rates is creating the perfect storm and making it very hard for many consumers to afford a reliable vehicle. Borrowers are experiencing not only sticker shock but also payment shock.

Conventional loan payments have risen by 29% since March of 2020, according to Cox Automotive. In its predictions for 2023, Cox says vehicle affordability will be the greatest challenge facing vehicle buyers. Almost 17% of people financing a new vehicle in the first quarter of 2023 signed up for a loan with a monthly payment surpassing $1,000.

According to Edmunds, the average annual percentage rate on new financed vehicles rose to 7% in the first quarter of 2023 from 4.4% in the same quarter of the previous year. A one-percentage-point increase can add approximately $20 to the monthly payment and thousands of dollars over the life of a loan.

Some borrowers are resorting to extending terms to deal with the overall high cost of financing a vehicle. Experian reports that in the third quarter of 2018, only 11% of new vehicle and 4.1% of used vehicle borrowers had loans with a term of 84 months. In contrast, by the third quarter of 2022, these percentages had grown to 19% for new vehicle and 11% for used vehicle loans.

Long loan terms carry many risks for consumers and lenders. Most prominently, they can create a cycle of negative equity that a borrower might not be able to get out of, increasing the risk of default for the lender.

Credit Unions And The Liquidity Crunch

Credit unions are facing their own headwinds and are currently staring down a liquidity crunch. During the pandemic, deposits grew at unprecedented rates due to a mix of reduced consumer spending and stimulus funds provided by the government.

But as restrictions lifted and stimulus programs ended, savings rates declined and consumers had to dip into their savings to manage the higher cost of goods in an environment of rampant inflation.

With dwindling liquidity and higher cost of borrowing, credit unions have tightened credit. However, pulling back on auto lending could have negative consequences for credit unions in the long term. Auto loans have historically been a reliable source of income and growth for credit unions, and reducing lending in this area could result in slower growth and fewer new members in the future.

Many consumers have traditionally chosen credit unions over other financial institutions specifically because of their competitive rates on auto loans, but currently they are finding the search for a lower rate is fruitless, so they are becoming payment shoppers.

How Credit Unions Can Navigate The Crisis

Credit unions are at a difficult crossroads where they have to balance the need for affordability and serving the financial needs of their members with their need to remain profitable to guarantee continuous operation.

One opportunity to manage this quandary is to look at residual-based vehicle financing — walk-away balloon lending and vehicle leasing.

One of the advantages of residual-based financing is that the credit union can offer members a lower payment alternative, regardless of the vehicle cost or the rate compared to a conventional loan.

Another advantage of this type of financing is that borrowers can generally get a more affordable payment with a shorter term. This significantly reduces the risk that members will wind up owing more than their vehicle is worth and end up trapped in a negative equity spiral.

From the credit union’s perspective, this loan type earns a higher yield because the loan amortizes to the residual value, producing higher average daily balances. In an environment where a credit union’s ability to lend funds is more limited, offering this option can produce a greater return and help boost the credit union’s profitability.

Tim Kelly is the president of  Auto Financial Group. Kelly has more than 20 years’ experience delivering solutions to financial institutions. Contact him at tkelly@autofinancialgroup.com.

Auto Financial Group (AFG), a Houston-based company, provides an online, residual based, walk-away vehicle financing product called AFG Balloon Lending, as well as vehicle leasing and vehicle remarketing to financial institutions across the United States. For more information about AFG call toll free at 877-354-4234, or visit www.autofinancialgroup.com.

Comments

Popular posts from this blog

Sunday Reading - Social Security 101

  Social Studies   Social Security 101 The US Social Security   system is best known for providing income to the nation’s elderly population based on the amount of money they earned during their working years.   The Social Security Act of 1935 established the program  amid the worsening poverty crisis that older Americans faced during the Great Depression. By 1934, more than half of those aged 65 and older lacked sufficient income to cover their basic living expenses.    Today, most US workers are familiar with seeing a percentage of their pretax income deducted from their paychecks and contributed to the nation’s Social Security trust funds. Starting a...

“The CU Teller of the Future”:

  “The CU Teller of the Future” : Credit union tellers will continue to play an important role, but their work will shift from routine transactions to relationship-driven financial guidance. Technology will handle more basic tasks, freeing tellers to focus on personalized service, financial coaching, and member trust. What Future Tellers Will Focus On The teller of the future will deliver member-centric, personalized experiences by anticipating needs, offering proactive guidance, and explaining financial products in simple, supportive ways. They’ll need to be comfortable working across multiple channels —in person, mobile, chat, and video—while keeping service seamless. A security-first mindset will be essential, including fraud awareness and helping members practice safe digital habits. Tellers will also play a growing role in financial wellness , assisting with budgeting, saving, debt management, and long-term planning. Strong knowledge of compliance and documentation will...

Dolphin Debit Drives Efficiency

  Contact Us   4k Surcharge-Free ATMs for Free   Dolphin Debit Access | 1340 Rayford Rd | Spring, TX 77386 . Joe Woods, CUDE  | SVP, Marketing & Partnerships Dolphin Debit Access, LLC | A Euronet Company 1340 Rayford Park Rd., Spring, TX 77386 (M) 614-378-0367   www.dolphindebit.com ================================================= Remember, you're not alone with  NCOFCU.org Join/Upgrade Check out some of NCOFCU's additional features: First Responder Credit Union Academy Financial Literacy Podcasts YouTube Mini's Blog Job Board

'Tis the season for fraud! Teller questions if member fraud is suspected.

  When a credit union employee suspects a member may be subject to fraud, they should initiate a careful conversation focusing on the nature of the transaction and external influences. The goal is to help the member identify red flags without the employee asking for sensitive personal information that the credit union should already have on file.  Initial Verification Questions    .pdf Before discussing the specifics of the suspicious activity, the employee should confirm the member's identity in accordance with established internal protocols.  Questions About the Transaction/Activity If the member confirms they are conducting a suspicious transaction (e.g., a large wire transfer or purchase of gift cards ), the employee should ask questions to help the member pause and think critically:  "What is the purpose of this transaction?" "Do you personally know the person or business you are sending money to?" "Have you ever met the...

Advice On Winning Over Gen Z In ’25

NEW YORK—As 2025 approaches the close of Q1, how can credit unions win over Gen Z? By tailoring credit rewards for a digital-first generation, a new report recommends. Gen Z is reshaping the workforce and redefining financial behaviors. As of 2024, this generation is poised to surpass Baby Boomers in workforce size and will make up 30% of the workforce by 2030. This rapid growth presents a major opportunity for financial institutions to tap into a younger, digitally native audience with distinct spending habits and financial needs, emphasized a GlobalData report authored by Zachary Johnson, specialist, campaign execution & strategy, financial services at VDX.tv. “Unlike previous generations, Gen Z’s economic journey has been shaped by inflation and delayed career starts due to the pandemic and skyrocketing living costs. These factors have made them highly dependent on credit, with Gen Zers being 23% more likely to own a credit card than Millennials at the same age, and carrying...

‘No One Wants a New Car Now.’ WSJ Columnist Offers His Take on Why

NEW YORK–That new car smell isn’t quite the intoxicating perfume it has been for a long time, according to one automotive analyst. Under the headline, “No One Wants a New Car Now. Here’s Why,” the Wall Street Journal’s well-regarded automotive columnist, Dan Neal, observed that “America’s fleet of cars and trucks is also getting long in the tooth.” Neal’s reference was to a study by S&P Global Mobility that found the average age of vehicles in the U.S. is now 12.6 years, up more than 14 months since 2014, with the average age of passenger cars hitting14 years. All-Time High Burden “In the past, the average-age statistic was taken as a sign of transportation’s burden on household budgets,” Neal wrote. “Those burdens remain near all-time hig...

Three-Quarters of Consumers Familiar With CUs, But Just 1 in 4 Says a CU is PFI, & Other New Findings

WASHINGTON– More than three-quarters of U.S. consumers said they are familiar with credit unions and hold a positive impression, yet just one-in-four banks primarily with a credit union, a new survey has found. The 2026 Credit Union Consumer Perception Report from  CUCollaborate  surveyed 1,000 consumers across the U.S. in December 2025 to gauge their opinions on credit unions. It further found early 70% describe credit unions as trustworthy, and a majority recognize their advantages in fees and rates compared to traditional banks.  But positive sentiment is in decline with younger bankers, according to CUCollaborate. Gen Z consumers represented a sharp shift in credit union perception from older generations, the company said, noting that among those respondents, 36% indicated they had only heard the term “credit union” without having a deeper understanding or had never heard of the term at all.  Some “44% said they were somewhat familiar with credit unions, and a me...

IRS Issues Ruling on Federal Credit Unions and COVID Credit

WASHINGTON–The Internal Revenue Service has issued a ruling that credit unions can receive a 2021 COVID Credit, but not 2020. In other words, federally chartered CUs can’t claim the employee retention credit for periods in 2020 but can do so for periods in 2021, because later amendments to the terms of the credit made them eligible, according to the IRS. Specifically, FCUs can’t claim the credit for wages paid after March 12, 2020, and before Jan. 1, 2021. The ruling was issued by the IRS Office of Chief Counsel in a newly released legal  memorandum . According to the IRS, FCUs are able to claim the credit for wages paid after Dec. 31, 2020, and before Oct. 1, 2021, the IRS said. The Employee Retention Credit (ERC) – sometimes called the Empl...

Long-Stalled Credit Card Competition Act Moves Forward In Senate Clarity Act Markup

WASHINGTON—A long-stalled bipartisan push to boost competition in the credit card market moved closer to becoming law late Friday, as Sens. Roger Marshall (R-KS) and Dick Durbin (D-IL) advanced a new amendment attached to the Senate Agriculture Committee’s markup of the Digital Asset Market Structure and Investor Protection Act, commonly known as the Clarity Act. Dick Durbin The amendment, a core component of the long-debated Credit Card Competition Act, would prohibit major credit-card networks and large issuing banks from enforcing network exclusivity on credit cards. Supporters argue the measure would expand transaction-routing competition, weaken the dominance of the largest payment networks, and reduce swipe fees that merchants say inflate consumer prices. The renewed momentum reflects President Trump’s recent backing of efforts to rein in credit card costs, a shift that has altered the political trajectory of legislation that has struggled to advance in prior Congresses. With Tru...