Skip to main content

The best succession planning comes from within

by Jill Nowacki, Humanidei


An email from Scott* when he was notified he would not be considered as my client’s next President/CEO:

Jill,

I’ll be interested to see the candidate you select as my experience in retail banking is extensive.

My background is diverse in retail sales, customer experience, strategy, finance, and risk. I am currently responsible for over $2 Billion in portfolio assets, not to mention lending investments with assets under management exceeding $100 Million.

So… Will be interesting to see the candidate that’s placed having a broader range of expertise than I do.

This email would’ve made more sense if I actually interviewed for the position but that’s the problem with recruiters so thanks so much you have yourself a great day.

Scott

You know what? I don’t think Scott was sincere in thanking me. I’m not convinced Scott really did want me to “have myself a great day.” I do, however, believe Scott was authentic—and accurate—in one thing: There is a problem with recruiters.

Credit unions would be much better off if you never had to use them.

Wait. What? Isn’t a large part of Humanidei’s business executive recruiting? It is. The reason I believe credit unions would be better off without recruiters is not because we do not know what we are doing or that we fail to recognize the superior talent of a for-profit banking executive who has never sat in a board room making strategic decisions. It is because our industry would have a brighter future if we were growing from the inside, cultivating and developing the passionate individuals who believe in this industry, who advocate for members, who volunteer personal time to give back to the community, and who crave– more than anything else– the chance to grow at the credit union they already love.

When we look at our teams, we brag about the diversity: Of the gender balance, the represented races, the languages in which we can serve members. We appreciate their community engagement, the lived experiences, the knowledge they have of our members’ needs. We celebrate how much our members love them.

But we keep them too busy. We treat them and their development a bit like the wicked stepmother treated Cinderella. She was welcome to go to the ball if she could finish all her chores and figure out her own logistics.

Our developing employees have the same opportunity. They can go to the conference or workshop if they finish all their chores and figure out their own logistics: It can’t conflict with another employee’s time off. A scholarship or grant must pay for it. Sometimes, they even need to take PTO if they want to go. The obstacles are significant, yet some make it happen.

They go to a Crash program like Nanci Wilson did. They attend a League YP event. They come back energized! They want to talk to their leaders about what they’ve learned, and they’re told to reign it in. To know their role. To get back to the work at hand.

Then. When it is time to add to our leadership—to build our executive team—to hire a new President/CEO, we look within for a minute and realize that our people aren’t ready. They don’t have broad enough knowledge, deep enough training, or enough understanding of how the business really works.

So. They call a recruiter. The recruiter finds candidates who match their ideal profile, who know their stuff and bring energy and leadership. They look for someone who can coach a team to higher levels. After all, it was disappointing there wasn’t an internal candidate this time around.

Sometimes, credit unions are satisfied with the results, but sometimes they are a little uninspired. These people don’t have passion for your members. They don’t love your community. They don’t know your team or its culture.

Statistically, internally promoted candidates have higher success rates than external hires. They catch on more quickly, integrate into the culture more easily, and tend to navigate obstacles with greater commitment to the organization.

If you recognize your credit union in this scenario and are facing an executive retirement without a clear succession plan, you may wonder what you can do to get it right the next time around. Here’s how: Introduce a Career Path Planning Program in your credit union within the next quarter.

Give every employee who works for you a path forward to their next step, then the step after that, and the one after that. Plan for them, commit to it, and fulfill that commitment. Hold your managers accountable to regular conversations about your employees’ desires, gaps in their competencies and skills, and opportunities to fill those gaps. Use this credit union village we love—the trade associations, the African American Credit Union Coalition and the National Association for Latino Credit Union Professionals, networking groups, Humanidei’s Humanedge program or our Leadership Circles, mentors from other credit unions—to support each and every one of your team members in their growth.

Yes. I know you are a small credit union. That you only have 100 employees. Or 34. Or 6. That you think you can’t do this; that this article isn’t for you. But it is. And you can.

You probably won’t. I guess that gives me job security. But you should. And if you do. If you get serious about Career Path Planning in your credit union … Scott still won’t get the job, but you may solve his problem with recruiters: You will seriously reduce the need for our business.

More importantly, you will build a stronger credit union—and stronger credit union industry—in the process.

If you are ready to move forward with a formal and easy-to-implement Career Path Planning Program at your credit union, contact Humanidei. We will guide you through this process, resulting in strong succession planning and a more engaged workforce.

*Maybe I changed his name. Maybe.

Jill Nowacki

Jill Nowacki

Jill Nowacki started her career with credit unions in 2001. She has taken on leadership roles at credit unions and state and national trade associations. Now, she uses he

Comments

Popular posts from this blog

Three-Quarters of Consumers Familiar With CUs, But Just 1 in 4 Says a CU is PFI, & Other New Findings

WASHINGTON– More than three-quarters of U.S. consumers said they are familiar with credit unions and hold a positive impression, yet just one-in-four banks primarily with a credit union, a new survey has found. The 2026 Credit Union Consumer Perception Report from  CUCollaborate  surveyed 1,000 consumers across the U.S. in December 2025 to gauge their opinions on credit unions. It further found early 70% describe credit unions as trustworthy, and a majority recognize their advantages in fees and rates compared to traditional banks.  But positive sentiment is in decline with younger bankers, according to CUCollaborate. Gen Z consumers represented a sharp shift in credit union perception from older generations, the company said, noting that among those respondents, 36% indicated they had only heard the term “credit union” without having a deeper understanding or had never heard of the term at all.  Some “44% said they were somewhat familiar with credit unions, and a me...

Small credit union closures and mergers.

NCOFCU Podcast on the loss of small creditunions. Grant Sheehan CCUE | CEO-NCOFCU examines the rapid decline of small credit unions, why each closure matters to communities, and the threat this trend poses to the cooperative identity and tax protections of the movement. The episode explores practical solutions: larger credit unions acting as stewards, collaboration through shared resources and technology, and the advocacy work of the National Council of Firefighter Credit Unions to amplify every credit union's voice. Listen for a call to action on preserving community-focused financial cooperatives and strengthening the future of the credit union movement. Be sure to visit NCOFCU's "First Responders Credit Unions Academy" for your continued credit union education and certification in meeting N C U A’s requirements.  ================================================= Remember, you're not alone with  NCOFCU.org Join/Upgrade Check out some of NCOFCU's additional f...

No Change! Federal Reserve issues FOMC statement

  January 28, 2026 Federal Reserve issues FOMC statement For release at 2:00 p.m. EST Share Available indicators suggest that economic activity has been expanding at a solid pace. Job gains have remained low, and the unemployment rate has shown some signs of stabilization. Inflation remains somewhat elevated. The Committee seeks to achieve maximum employment and inflation at the rate of 2 percent over the longer run. Uncertainty about the economic outlook remains elevated. The Committee is attentive to the risks to both sides of its dual mandate. In support of its goals, the Committee decided to maintain the target range for the federal funds rate at 3‑1/2 to 3‑3/4 percent. In considering the extent and timing of additional adjustments to the target range for the federal funds rate, the Committee will carefully assess incoming data, the evolving outlook, and the balance of risks. The Committee is strongly committed to supporting maximum employment and returning inflation to its 2 p...

New FRCUA Manuals Alert!

New & Updated Manuals Now in the First Responder Credit Union Academy! NCUA "What you Need to Know." Building a Budget Policies & Procedures CEO Strategic Planning Checklist Board Strategic Priorities Directors'  Strategic Planning Checklist We’re always improving the First Responder Credit Union Academy to give you the tools you need to succeed. Our manuals are regularly updated with the latest insights, best practices, and industry guidance — so you can stay informed, confident, and ready to serve your members. Check out the latest updates and keep your skills sharp:  https://www.ncofcu.org/first-responder-credit-union-academy  ================================================= Remember, you're not alone with  NCOFCU.org Join/Upgrade Check out some of NCOFCU's additional features: First Responder Credit Union Academy Financial Literacy Podcasts YouTube Mini's Blog Job Board  

Long-Stalled Credit Card Competition Act Moves Forward In Senate Clarity Act Markup

WASHINGTON—A long-stalled bipartisan push to boost competition in the credit card market moved closer to becoming law late Friday, as Sens. Roger Marshall (R-KS) and Dick Durbin (D-IL) advanced a new amendment attached to the Senate Agriculture Committee’s markup of the Digital Asset Market Structure and Investor Protection Act, commonly known as the Clarity Act. Dick Durbin The amendment, a core component of the long-debated Credit Card Competition Act, would prohibit major credit-card networks and large issuing banks from enforcing network exclusivity on credit cards. Supporters argue the measure would expand transaction-routing competition, weaken the dominance of the largest payment networks, and reduce swipe fees that merchants say inflate consumer prices. The renewed momentum reflects President Trump’s recent backing of efforts to rein in credit card costs, a shift that has altered the political trajectory of legislation that has struggled to advance in prior Congresses. With Tru...

Breaking: NCUA Moves to Remove a Major Barrier to Board Service

NCUA just proposed a rule that would allow federal credit unions to reimburse or directly pay reasonable dependent care costs for volunteer officials when those costs are incurred while attending board meetings or performing official duties. Childcare and eldercare costs are real barriers to serving on a board — especially for working professionals, single parents, and caregivers. At the same time, expectations for board engagement, training, and oversight continue to rise. A few important guardrails remain: ✔️ Applies only to federal credit unions ✔️ Covers dependent care only — not lost wages or compensation ✔️ Requires written board policy and reasonable controls ✔️ IRS tax treatment still applies (talk to your CPA) Bottom line: this won't fix board recruitment challenges by itself, but it removes a real friction point for people who want to serve and simply can't absorb the added costs. NCUA is also asking for comments — including whether training and conferences...

‘No One Wants a New Car Now.’ WSJ Columnist Offers His Take on Why

NEW YORK–That new car smell isn’t quite the intoxicating perfume it has been for a long time, according to one automotive analyst. Under the headline, “No One Wants a New Car Now. Here’s Why,” the Wall Street Journal’s well-regarded automotive columnist, Dan Neal, observed that “America’s fleet of cars and trucks is also getting long in the tooth.” Neal’s reference was to a study by S&P Global Mobility that found the average age of vehicles in the U.S. is now 12.6 years, up more than 14 months since 2014, with the average age of passenger cars hitting14 years. All-Time High Burden “In the past, the average-age statistic was taken as a sign of transportation’s burden on household budgets,” Neal wrote. “Those burdens remain near all-time hig...

Advice On Winning Over Gen Z In ’25

NEW YORK—As 2025 approaches the close of Q1, how can credit unions win over Gen Z? By tailoring credit rewards for a digital-first generation, a new report recommends. Gen Z is reshaping the workforce and redefining financial behaviors. As of 2024, this generation is poised to surpass Baby Boomers in workforce size and will make up 30% of the workforce by 2030. This rapid growth presents a major opportunity for financial institutions to tap into a younger, digitally native audience with distinct spending habits and financial needs, emphasized a GlobalData report authored by Zachary Johnson, specialist, campaign execution & strategy, financial services at VDX.tv. “Unlike previous generations, Gen Z’s economic journey has been shaped by inflation and delayed career starts due to the pandemic and skyrocketing living costs. These factors have made them highly dependent on credit, with Gen Zers being 23% more likely to own a credit card than Millennials at the same age, and carrying...

'Tis the season for fraud! Teller questions if member fraud is suspected.

  When a credit union employee suspects a member may be subject to fraud, they should initiate a careful conversation focusing on the nature of the transaction and external influences. The goal is to help the member identify red flags without the employee asking for sensitive personal information that the credit union should already have on file.  Initial Verification Questions    .pdf Before discussing the specifics of the suspicious activity, the employee should confirm the member's identity in accordance with established internal protocols.  Questions About the Transaction/Activity If the member confirms they are conducting a suspicious transaction (e.g., a large wire transfer or purchase of gift cards ), the employee should ask questions to help the member pause and think critically:  "What is the purpose of this transaction?" "Do you personally know the person or business you are sending money to?" "Have you ever met the...