Skip to main content

Best Of 2024: Supporting Member Financial Wellbeing

A look back at how credit unions championed member financial wellbeing in 2024 with innovative products and services that meet members where they are and help them thrive.


Junk fees, rising living costs, and inflation rates that still lean hot make it difficult to save some scratch for a rainy day, much less afford a home to keep your head dry. Luckily for those living on Main Street, Supporting Member Financial Wellbeing is a core tenet to a credit union’s work.

Of course, “financial wellbeing” can include loan or deposit products, financial education, or something else entirely depending on the life status and financial position of any individual member. Despite that challenge, success stories abound of credit unions serving members where they are and how they need.

  • The economy is improving! At least, that’s what the data says. Unfortunately, many consumers — and Gen Z in particular — simply aren’t feeling it. To combat the “vibecession” funk credit unions are turning to social media and superior experiences.
  • Saving money is important, but stashing away even a modest amount can be an insurmountable feat with standard products and rates. But a new high-yield savings account at Langley FCU is improving nest eggs and financial acumen while boosting liquidity at the cooperative.
  • Junk fees? Not at Community Financial, where a fee-free checking product helps members budget their money and spend within their means.
  • Is retirement a pipe dream? Data from YouGov offers a rude awakening about financial security in the twilight years; it also sheds light on how credit unions can help members better plan for life after a paycheck.
  • Members’ mortgage needs are as varied as the homes they hope to purchase. So why do most programs treat all borrowers the same? In the name of equity and accessibility, Honor Credit Union in Michigan segments its mortgage products by demographic, profession, and more.

How about your credit union? How do you support member financial wellbeing? What successes have you notched? What lessons have you learned? Let us know, and we might feature your story on CreditUnions.com.

Comments

Post a Comment

Please no profanity or political comments.

Popular posts from this blog

Effective January 1, 2026 - Credit Union Succession Planning

  First Responder Credit Union Academy www. NCOFCU .org   Effective January 1, 2026 This  statement  from current NCUA Chairman Todd M. Harper states that “this final rule on succession planning establishes a way for the NCUA to address one of the most common causes for unplanned and unforced credit union mergers. It also ensures that smaller institutions remain the cornerstone of ...
Post a Comment
Read Complete Article HERE>»

Federal Reserve Committee decided to lower the target range for the federal funds rate by 1/4 percentage point to 3-1/2 to 3‑3/4 percent

  Federal Reserve issues FOMC statement For release at 2:00 p.m. EST Share Available indicators suggest that economic activity has been expanding at a moderate pace. Job gains have slowed this year, and the unemployment rate has edged up through September. More recent indicators are consistent with these developments. Inflation has moved up since earlier in the year and remains somewhat elevated. The Committee seeks to achieve maximum employment and inflation at the rate of 2 percent over the longer run. Uncertainty about the economic outlook remains elevated. The Committee is attentive to the risks to both sides of its dual mandate and judges that downside risks to employment rose in recent months. In support of its goals and in light of the shift in the balance of risks, the Committee decided to lower the target range for the federal funds rate by 1/4 percentage point to 3-1/2 to 3‑3/4 percent. In considering the extent and timing of additional adjustments to the target range for...
Post a Comment
Read Complete Article HERE>»

Credit Union Profits Climb 21% As Margins Widen, NCUA Reports

  If you don't read anything else, read this:  Performance By Asset Category WASHINGTON—Federally insured credit unions posted a sharp rebound in profitability through the third quarter of 2025, with net income up 21% year over year to an annualized $19.1 billion, according to new NCUA data. The increase—one of the strongest gains across the agency’s quarterly metrics—came as institutions benefited from rising interest income, wider net interest margins, and relatively stable credit costs. The NCUA reported that Q3 data show interest income climbed 7.6% over the period while the systemwide net interest margin expanded nearly 13%, helping credit unions absorb higher operating expenses and modest increases in loan-loss provisioning. The earnings surge outpaced the credit union system’s 3.7% asset growth and came amid a mixed lending environment in which residential mortgage balances rose sharply, but auto lending weakened. The industry’s aggregate net worth ratio also im...
Post a Comment
Read Complete Article HERE>»

Fed’s Powell: Strong hiring could force further rate hikes

By CHRISTOPHER RUGABER WASHINGTON (AP) — Federal Reserve Chair Jerome Powell said Tuesday that if the U.S. job market further strengthens in the coming months or inflation readings accelerate, the Fed might have to raise its benchmark interest rate higher than it now projects. Powell’s remarks followed the government’s blockbuster report last week that employers added 517,000 jobs in January , nearly double December’s gain. The unemployment rate fell to its lowest level in 53 years, 3.4%. “The reality is if we continue to get strong labor market reports or higher inflation reports, it might be the case that we have to raise rates more” than is now expected, Powell said in remarks to the Economic Club of Washington. Though price pressures are easing and Powell said he envisions a “significant” decline in inflation this year, he cautioned that so far the central bank is seeing only “the very early stages of disinflation. It has a long way to go.” Even as the Fed has raised r...
Post a Comment
Read Complete Article HERE>»

Sunday Reading - What happened at Pearl Harbor?

    What happened at Pearl Harbor? On Dec. 7, 1941, Japan launched a surprise attack on the American naval base at Pearl Harbor, Hawaii ( watch visualization ). The strike marked the culmination of a decade of rising tensions as Japan expanded its empire   across East Asia and the Pacific. With its industrial capacity unable to match the United States in a long-term war, Japanese leaders opted for a preemptive blow designed to cripple American naval power.   The attack—which permanently sank three American ships, damaged 15 more, and killed 2,403 Americans—was a tactical success but a strategic failure. Japanese forces did not hit the base’s oil reserves, submarine facilities, or repair yards, all of which proved crucial in the months that followed. The US Navy ultimately refloated all but three damaged ships, returning many to combat . Pearl Harbor was the deadliest attack on US ...
Post a Comment
Read Complete Article HERE>»

Sheehans Consulting LLC - "We only have one goal in mind!"

We have one goal in mind: “What is best for you? We achieve strategic initiatives, develop products, optimize profitability and productivity through best practices, and make our firm a strong asset for professional services.  With over 30 years of experience in public administration, credit union, and association management, I have developed a solid track record in leadership and development.  Please visit us at https://www.sheehansconsultingllc.com/ to learn more about what we can do for you.   _________________________________________ Check out some of NCOFCU's additional features: First Responder Credit Union Academy Financial Literacy Podcasts YouTube Mini's Blog Job Board
Post a Comment
Read Complete Article HERE>»

NCUA promises flexibility in examinations and the flexibility to prudently adjust or alter member loan terms

In an effort to help members through the coronavirus crisis, the NCUA will give credit unions the flexibility to prudently adjust or alter member loan terms and will not subject those decisions to “examiner criticism,” agency Chairman Rodney Hood said Monday. Hood, in a letter to credit unions , outlined the steps the agency is taking to address the health emergency. Those steps include requiring all agency staff to work offsite through March 30. All examination work will be conducted offsite as well, the agency said. “A credit union’s efforts to work with members in communities under stress may contribute to the strength and recovery of these communities,” Hood wrote in outlining steps that credit unions may take to help members. Those steps include: Waiving ATM fees and increasing ATM daily cash withdrawal limits. Waiving overdraft fees. Waiving early withdrawal penalties in time deposits. Easing restrictions on cashing out-of-state and non-members checks. Easing credit terms f...
Post a Comment
Read Complete Article HERE>»

Building a Digital Strategy for Post-COVID Debt Recovery

As the COVID-19 pandemic continues, some credit union relief and government support programs are due to expire – and many Americans are still struggling financially. While these short-term programs have helped, the drastic disruptions in employment and member behaviors over the last several months are creating major, lasting changes for credit unions. As members look for financial solutions and alternatives while staying safe, two of the biggest shifts are increasing call volume and website traffic, prompting credit unions to evaluate and improve their digital capabilities to meet future collections and recovery needs. Credit unions are no strangers to helping members through difficult times. However, the impacts of the pandemic are widespread. The sheer volume of members faced with short- and long-term unemployment is daunting, and collection leaders must realistically re-forecast delinquencies and potential losses in a world with many unknowns. How many jobs will come b...
Post a Comment
Read Complete Article HERE>»

Here’s What Americans Have to Say About the Fed’s Anticipated Move to Cut Rates

MIAMI–After 11 interest rate increases since early 2022, the Federal Reserve is widely expected to announce a rate cut when it meets next week—but not all Americans agree that’s a good thing. According to a new  Fed Rate Survey conducted by WalletHub, a 25-basis point rate reduction would save consumers roughly $1.87 billion in interest over the next 12 months. Some economists, including in credit unions, say a 50-basis point cut could be on the table. To gauge public sentiment about Federal Reserve rate cuts, WalletHub said it conducted a  nationally representative survey . Here’s what it said it found: Key Findings Rate-Cut Concerns:  63% of Americans are concerned that cutting interest rates will make inflation worse. ...
Post a Comment
Read Complete Article HERE>»

Moving to a Credit Union Doesn’t Mean Giving Up Rewards Credit Cards

Moving to a Credit Union Doesn’t Mean Giving Up Rewards Credit Cards : "We’ve received a couple questions at NerdWallet about credit unions and rewards credit cards. Generally, the perception is that while credit unions are great for low interest rates and fees, the major banks have the profit margins to spend on a great rewards program. But now, " 'via Blog this'
Post a Comment
Read Complete Article HERE>»