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Inheritance transfers have existed for as long as people have stored money in banks. But this time, they’re different. According to Knight Frank, the Great Wealth Transfer will see $90 trillion in assets passed down to the younger generations over the next decade in the U.S. alone. These are unprecedented numbers. Are credit unions ready?
The truth is, whether they think they are, the current inheritance transfer process isn’t as effective as it could be. It’s plagued with long waiting times, stacks of paperwork, inefficient communication channels, numerous visits to branches, and lots of frustration from inheritors. This dynamic might’ve worked decades ago when people only kept their assets in one place. But this isn’t the case today, meaning inheritors will have to repeat the same time-consuming process at several financial institutions.
Credit unions are well known for their human touch, making members feel cared for with exceptional customer service and special deals. However, the outdated inheritance transfer process doesn’t reflect these values, potentially driving members away alongside their deposits and referrals. In fact, according to Ribbon’s internal studies, managing to retain these new members can save credit unions over $500,000 in member acquisition costs.
These inefficiencies are a system-wide issue that AI can
help address and make the process easier for heirs – and thus, more humane.
Although saying technology can make any process more
humane sounds counterintuitive, the inheritance transfer process could improve
with it. An update is due, especially one that involves less time doing due
diligence and more time connecting with those grieving the loss of close
relatives.
The Need to Update a Complex Process
Credit unions are responsible for verifying official
documents like death certificates and next of kin and confirming identities and
bank accounts to ensure inheritance money lands in the right hands. As of now,
this process is mainly done offline at branches.
While many enjoy face-to-face interactions for something as serious as inheritance transfers, the process takes more than one visit to fill out forms and review documents – by the time the transfer is through, it will have been months of repeated visits.
Another way credit unions and other financial institutions have begun handling this process is through online case resolution. They prompt inheritors to open a ticket online, for which they receive an email confirmation and hope for the best. Replies from generic emails can take days if not an entire week, and it’s not always the same person assisting the case. This creates a lack of continuity and agility and even more frustration about a streamlined process.
An Emerging Technology for a Pressing Issue
AI has proven effective on many fronts, such as scanning
documents and analyzing their data quickly, summarizing information, and
managing human-like conversations. Regarding the inheritance process, these
salient features can change credit unions most.
One of the most critical and time-consuming steps is usually verifying documents. Is the death certificate genuine? Is this person’s ID valid? Rather than relying on the human eye, AI can scan these documents and minutely verify them in less time than staff would, dramatically shortening wait times – the entire process can be reduced from months to up to two weeks. Inheritors can upload documents online and receive replies in minutes rather than days or weeks.
Moreover, credit unions can automate chatbots with general FAQs so heirs can get their questions answered around the clock without needing to phone branches or stop by. For example, chatbots could outline a step-by-step process for the inheritance transfer, what kind of documents inheritors must provide, and the expected turnaround time for credit union staff to reach back.
Other additional automation could include sending automatic responses once documents are verified and the next steps are due so both staff and inheritors don’t have to wait until the next day to message or phone updates.
These little changes remove all the fog from traditional inheritance transfers and reduce time and effort to a minimum. Instead of spending countless hours at branches or on the phone with banks, heirs can focus on processing their loss.
More Time for Things That Matter
Using AI for the inheritance process also means credit
union staff won’t spend as much time drafting documents and reviewing
paperwork, freeing up time for more relevant tasks. But this shouldn’t
translate into a hands-off approach. Instead, they can make the most of their
phone calls, emails, or branch visits with inheritors, whether offering
relevant membership offers post-transfer, sending flowers or other heartfelt
gifts on behalf of the institution, or simply listening to them.
Inheritance transfers occur during some of the most
difficult times for those undertaking this process, and prioritizing human
connection over transactional matters can go a long way in how inheritors
perceive the credit unions that hosted their loved ones for a long time.
Likewise, it gives them more time to deal with the many other tasks that come with losing a close relative: Organizing a funeral, spending time with their family, taking care of other errands regarding the deceased, and so on.
The Power of Choice
When people consider adopting AI, they might assume every
process step will be digitized. Such an approach would exclude inheritors who
aren’t tech-savvy or don’t have electronic devices. However, one of the most
important aspects of integrating AI into these processes is giving heirs the
choice to handle them however they desire.
Some prefer to do everything in person as they have the time and patience. Others might want to do it entirely online – after all, most heirs are expected to be Gen X and millennials who work. On the other hand, some might want to take a hybrid approach where they initially touch base with staff in person and continue the process online.
The power of choice granted by technological advancements
will give credit unions a competitive edge over other financial institutions
that still manage the inheritance transfer process the traditional way – it
also helps maintain the human touch credit unions are lauded for. Counting on
these options is also a sign of an empathetic institution that recognizes and
meets the needs of its client base. As Great Wealth Transfer takes place, AI
adoption is set to significantly improve transfer turnaround times, reduce
time-consuming tasks for staff, and increase inheritor satisfaction through a
more humane process.
Saeid Kian is the Co-founder and CEO at Ribbon, a San Francisco-based startup providing an inheritance platform for credit unions.
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