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Direct Mail: Alive And Kicking

Why do I get the feeling that many marketers today look at direct mail the way people look at the Jurassic Period?
 Surveys have revealed that ”physical media–AKA direct mail–left a ‘deeper footprint’ in the brain.” In other words media that consumers can touch and feel resonated and touched more emotions than those of the digital variety......Direct Mail: Alive And Kicking:

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