The $185 million Firefighters Community Credit Union in Cleveland is one of many across the country participating in Miracle Jeans Day on Wednesday. More than 40 of the 50 or so employees at the 25,000-member credit union have paid $5 for the right to go casual that day at work, and the staff so far as raised $310 for the effort to help local Children’s Miracle Network Hospitals--------Casual for a Cause
By Alisha Crafton For years, credit union marketing has been built around a familiar formula: understand your members, segment your audiences, develop targeted campaigns, and deliver the right message through the right channel to the right audience. Although that approach still matters, it is relationships that serve as the foundation of the credit union model. The challenge for every credit union is that member expectations, competitive pressures, and technological capabilities are changing rapidly. Members increasingly expect financial institutions to understand their needs, anticipate life events, and provide relevant guidance at the right moment. Meeting those expectations requires more than better campaigns. It requires better decision-making. The future of credit union growth will not be defined by who can create more content, launch more campaigns, or automate more emails. It will be defined by which institutions can interpret information more effectively, identify opportun...

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