A new Moebs $ervices Study of more than 455
million checking accounts found the average price for an overdraft
charge fell to $20 per transaction, a 6.7% reduction from year end 2022.
“Overdraft
prices haven’t been this low since 1999,” stated Michael Moebs,
economist and chair of Moebs $ervices. “Yet those depositories that do
the best are the ones with the lowest price. The survey found those FIs
that charge less than Walmart ($15 per OD) make more money than those
like Chase Bank ($34 per OD).”
The report shows, for example, institutions charging $14 for
ODs generate income of $160 on a checking account annually. Meanwhile,
those charging $21 lose an average of $177 each year on each checking
account.
“It’s clear. Overdraft transactions rose to 1.4 billion
from 1.3 billion at year-end 2022. Consumers use overdrafts more with
lower OD prices,” Moebs said.
Unprofitable checking accounts typically have a 50% higher overdraft price than profitable checking, the study shows.
An Important Note
“It is important to note the
higher price actually results in a loss due to far lower volume,”
explained Moebs. “The price difference lies in how to measure
profitability. The bottom line comes from volume, risk, revenue—in this
case fee revenue—cost to do and speed. Leave out any factor and the
proper price will not be achieved.”
Moebs said examples and experience provide a roadmap to profitability.
“If
volume is very low, don’t charge for overdrafts, since the FI is
probably not into consumer checking,” Moebs explained. “Risk can be
measured by FICO scores and historical credit usage. Net OD revenue less
losses is reported weekly or daily to control risk. Costs are mainly
compensation to provide and collect the credit, yet overhead cannot be
forgotten. Unsecured lending is unique from secured lending since
transactions require 24-hour review—not weekly or monthly—as secured is
managed. The result is a lower price, which increases usage and higher
volume, producing more revenue and profitable checking.”
What California Report Reveals
As
CUToday.info reported, a strongly worded opinion piece published in
Politico stated, “There’s a new predator making money off overdraft
fees: credit unions.”
https://www.cutoday.info/Fresh-Today/In-Publication-With-National-Reach-Credit-Unions-Called-Predators-for-Their-Alarming-OD-NSF-Practices
The piece, published by Politico
under the headline, “Credit Unions Are Making Money Off People Living
Paycheck to Paycheck,” was authored by Aaron Klein, the Miriam K
Carliner chair and senior fellow in economic studies at the Brookings
Institution. Klein served as deputy assistant secretary of the Treasury
from 2009 to2012 and as chief economist of the Senate Banking, Housing
and Urban Affairs Committee from 2004 to 2009.
The article
follows the release of the first annual report from California’s
financial regulator following a law requiring data be published showing
how much institutions are making from overdraft fees and NSFs, as
CUToday.info reported here.
https://www.cutoday.info/Fresh-Today/First-Ever-Report-Offers-Details-on-OD-NSF-Income-Among-California-s-State-Chartered-CUs
The article states a number of CUs would not have been profitable without OD fees.
Not Something New
Moebs said this situation, among all Fis, is not new.
“This
is very common for most banks, credit unions and thrifts, especially
since the Great Recession years of 2008-2014,” explained Moebs. “In
1983, the FI agenda then was to pay as little as possible on deposits
and charge the most on loans and invest in high interest Treasuries. The
net interest margin agenda is now much more market driven for both
deposit rates and loan rates driving down the net interest margin. Fees
then become very important to the bottom line.”
Moebs stressed credit unions across the nation that have had falling net interest margins have had to rely more on fees.
“Ultimately
the real problem for CUs is too many employees and too high
non-interest expense,” Moebs asserted, adding that those who contend CUs
are ignoring their mission of serving members with the high prices are
wrong. “Credit unions are just trying to adjust to the new reality of
financial services following the pandemic. Again, their inefficient
operating model is forcing most of them to charge higher fees.”
Checking as a Strategic Initiative
Moebs stressed the importance of making checking profitable, saying it must be a “strategic initiative.”
“Citibank
has purged two-million unprofitable checking accounts. Walmart has
taken the pole position in national checking market share with over 115
million checking accounts because it has a profitable checking
portfolio,” said Moebs. “Yet, all 8,286 banks, credit unions, fintechs,
and thrifts can be winners by making checking profitable and it starts
with reducing the overdraft fee to $15 or less making the consumer win
too.”