WASHINGTON — For the fourth year in a row, U.S. consumers are conducting their banking via mobile apps more often than any other method, according to a new survey conducted by Morning Consult on behalf of the American Bankers Association. The national survey found consumers continue to “embrace digital banking channels,” with 48% of bank customers using apps on phones or other mobile devices as their top option for managing their bank account and 23% using online banking via laptop or PC the most in the past 12 months. The next most popular banking methods include visiting a branch (9%), ATMs (8%) and telephone calls (5%), the ABA reported. Demographic Breakdown A breakdown of age demographic in the ABA’s study shows preferences vary ...
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